随着房地产市场竞争的日趋激烈，从“国五条”、“国八条”、“国十条”、 “新国十条”到十九大报告指出的“房子是用来住的，不是用来炒的”，政府 调控政策的不断加码，房地产从暴利时代逐渐转向了微利时代。在此背景下， 房地产企业建立一套实用、适用且行之有效的绩效管理制度，可以极大地提高 企业内部管理效率和外部市场竞争力，达成企业组织战略目标。 论文以绩效管理的相关理论为基础，以B公司X项目作为研究对象，采用 文献检索、现场座谈、问卷调查和归纳总结等相结合的方法，总结出了B公司 X项目在员工绩效管理中存在的问题，并指出导致该问题产生关键在于公司中高 层重业务轻管理、项目团队缺乏完善的绩效管理体系、缺少对绩效管理参与者 的培训等。然后，针对X项目绩效管理存在的这些关键问题，提出了相应的优 化改进方案，具体内容包括：明确优化改进的目标和原则；采用平衡计分卡与 关键绩效指标相结合的方法，分别对项目层面、部门层面以及员工层面的绩效 考核指标体系进行优化，并对绩效考核方式，考核实施过程、考核结果反馈以 及考核结果应用等绩效管理过程进行了优化。最后，结合B公司X项目实际， 从争取高层领导支持、完善配套制度、完善绩效管理培训、加强实施过程控制 等角度，提出了新方案的实施保障。 B公司X项目作为房地产的龙头企业的典型的市区大盘，对该项目绩效管 理体系的研究，不仅能够进一步完善公司的人力资源管理体系，为公司下一步 的发展奠定基础，而且对其他地产公司的绩效管理工作也有一定的借鉴价值。 当前，针对B公司X项目提出的绩效考核优化方案已经开始在项目的绩效管理 中试行，获得了项目组织领导、人力资源部门以及大部分员工的认可，并且都 给以了非常积极的评价和反馈。在后续的跟踪研究中会结合执行效果进行进一 步的方案完善和优化，以期通过绩效考核制度的优化，真正提升B公司X项目 的人力效能，也为类似房地产公司提供好的参考和借鉴。 关键词：房地产；绩效管理；方案优化 V Abstract Withthefiercecompetitionintherealestatemarket,from"NationalFive",to "NationalEight",to"NationalTen",to"NewNationalTen"to"thehouseisusedto live,notspeculated",thegovernment'sregulatorypoliciescontinuetobetightening, therealestateindustryhasgraduallyshiftedfrom“theeraofhugeprofits”to“theera oflowprofits”.Underthiscircumstance,theestablishmentofapractical,applicable andeffectiveperformancemanagementsystemforrealestateenterprisesisquite essential,whichcangreatlyimprovetheinternalmanagementefficiencyandexternal marketcompetitivenessofenterprises,andachievethestrategicgoals. Thethesisisbasedontherelevanttheoriesofperformancemanagement,takes theProjectXinCompanyBastheresearchobject,andadoptsacombinationof literaturesearch,on-sitediscussion,questionnairesurvey,andinductively summarizestheproblemsofthecompanyBprojectinemployeeperformance management,andpointsoutthatthekeytotheproblemliesinthemanagerswhopay moreattentiontobusinessratherthantheinnermanagement,thelackofa comprehensiveperformancemanagementsystemfortheprojectteam,andthelackof trainingforperformancemanagementparticipants.Then,inresponsetothesekey issuesintheperformancemanagementofProjectX,thecorrespondingoptimization andimprovementplanisproposed.Thespecificcontentsinclude:toclarifythe principlesandobjectivesofoptimizationandimprovement；toadoptthemethodof combiningbalancedscorecardandkeyperformanceindicatorstooptimizingthe performanceevaluationindexsystemattheprojectlevel,departmentlevel,and employeelevel,respectively.；andtooptimizetheperformanceevaluationmethod,the evaluationimplementationprocess,evaluationresultfeedback,andapplicationof evaluationresults.Finally,combinedwiththeactualityofCompanyB'sXproject,the implementationguaranteeofthenewplanisputforwardfromtheperspectivesof strivingforthesupportofseniorleaders,perfectingthesupportingsystem, VI strengtheningperformancemanagementtraining,strengtheningtheimplementation processcontroltoensuretheimplementationoftheplan. ThestudyofCompanyB'sXproject,astheatypicalrealestateproject,cannot onlyfurtherimprovethecompany'shumanresourcesmanagementsystem,andlay thefoundationforthecompany'sfurtherdevelopment,butalsoforotherrealestate companies.Theperformancemanagementworkalsohasacertainreferencevalue.At present,theperformanceevaluationandoptimizationplanproposedforProjectXhas beguntobepilotedintheproject’sperformancemanagement,whichhasbeen recognizedbytheprojectorganizationleadership,humanresourcesdepartment,and mostemployees,andhasbeengivenverypositiveevaluationsandfeedback.Inthe follow-upstudy,Iwillfurtherimproveandoptimizetheplanincombinationwiththe executioneffect,withaviewtooptimizingtheperformanceappraisalsystem,and trulyimprovethehumanefficiencyofProjectX,andalsoprovideagoodreference forthesimilarrealestatecompanies.. Keywords:RealEstate,Performance,Optimization VII 目录 摘要.......................................................................................................IV Abstract......................................................................................................V 目录......................................................................................................VII 第一章绪论...............................................................................................1 第一节研究背景及意义..................................................................................................1 一研究背景......................................................................................................................1 二研究意义......................................................................................................................2 第二节研究内容与思路..................................................................................................2 一研究内容......................................................................................................................2 二研究思路......................................................................................................................4 第三节研究的相关理论基础..........................................................................................5 一绩效管理的概念.........................................................................................................5 二绩效管理的流程.........................................................................................................6 三绩效管理的工具.........................................................................................................7 第二章B公司X项目团队绩效管理现状............................................10 第一节项目简介............................................................................................................10 一基本情况....................................................................................................................10 二组织结构....................................................................................................................11 第二节X项目的人员状况............................................................................................12 VIII 第三节X项目绩效管理的构成....................................................................................14 一绩效管理现状.........................................................................................................14 二绩效计划的设定.......................................................................................................15 三绩效计划的实施监控...............................................................................................17 四绩效评价的方式方法...............................................................................................18 五绩效反馈的方式方法...............................................................................................19 六绩效结果的应用.......................................................................................................19 第三章B公司X项目团队绩效管理存在的问题调查........................21 第一节绩效管理现状调查............................................................................................21 一问卷设计....................................................................................................................21 二样本选取与分布....................................................