Research on the development strategy of Daan Automobile Plastic Mould Co., Ltd Daan Auto Plastic Mould Co., Ltd. is a mold manufacturer based on the design and development of plastic molds. Since its establishment in 2010, Daan Auto Plastic Mould Co., Ltd. has developed from a small mold enterprise to the present, and has established a foothold in the high-precision mold market. Its development process is difficult. In the process, Daan Automobile Plastic Mould Co., Ltd. has also encountered some problems, such as backward management ability, talent training can not keep up with the pace of development, mold quality has fluctuations, production efficiency needs to be improved, etc. Faced with such development bottlenecks, Daan Automobile Plastic Mould Co., Ltd. hopes to continue to develop under the existing conditions, and to occupy a certain market share in the field of high-precision plastic molds, and become a high-end mold enterprise with competitive advantages. Under this premise, the company's strategy is natural. Be the top priority that needs to be clearly identified and defined. This article introduces Daan Auto Plastic Mould Co., Ltd. from the following aspects. First of all, this paper analyzes the current situation, existing problems and causes of Daan Automobile Plastic Mould Co., Ltd., finds out its problems, and expounds the ideas and methods of this research. Secondly, using the modern enterprise strategic management theory to carry out an objective and comprehensive analysis and summary of the external uncontrollable environment and the internal environment of Daan Auto. Then, relying on the analysis and summary results of the above two parts, the SWOT model is used to summarize and analyze the company's operating conditions, and propose a strategic feasibility plan. Finally, based on the company's overall development strategy, it issued specific countermeasures from V organizational structure, human resources, skills and technology, product manufacturing, sales and sales, etc., and at the same time clarified the company's future development strategy implementation safeguards, for Daan Automobile Plastic Mould The company's development strategy provides a reference