II 论文题目：ZY石油工程公司发展战略研究 专业：工商管理 硕士生：李旭东(签名) 导师：杨嵘(签名) 摘要 企业发展战略事关企业未来的发展，为企业发展指明方向。近几年，受国际油价大 幅波动、中美贸易战、新冠肺炎疫情等影响，石油工程行业面临严峻的形势和巨大的挑 战。我国石油对外依存度逐年上升，能源安全上升到了国家战略层面，国内持续加大油 气勘探开发投资，扩大了石油工程企业的生存空间。本文研究石油工程企业的发展战略， 旨在提升石油工程企业战略管理能力，促进其良好发展，提升其发展质量和水平。 本论文以ZY石油工程公司为研究对象，通过查找文献和分析，综合运用企业战略 管理的理论方法和模型，对该公司的发展战略进行系统的研究。首先，运用PEST模型 和五力模型对ZY石油工程公司的外部环境进行了分析，外部环境是有利于该公司的发 展，但是行业竞争将会更加的激烈；其次，从ZY石油工程公司的经营情况、组织结构、 人力资源情况、技术情况、文化方面对其内部环境进行了剖析，该公司拥有业务广泛、 装备齐全、超深井和页岩气井施工技术优势明显、市场布局合理、队伍凝聚力强等优势， 但同时存在经营压力大、人才流失严重、高效益市场少、技术产品产业化不足等劣势。 应用SWOT分析法为ZY石油工程公司选择了WO战略，以“打造国内领先、国际一流 油服公司”为愿景，主营业务实施一体化、成本领先和国际化战略，辅助业务实施紧缩 战略，大力推进市场开发、人才强企、科技兴企、精益管理、品牌建设，最终实现企业 可持续发展。最后，从企业管理、市场开发、人才、技术、降本、品牌等方面制定了具 体保障措施。 本论文的研究有利于提升ZY石油工程公司应对复杂发展形势的能力，对推动ZY 石油工程公司的发展起到了积极作用，同时对其他石油工程企业在发展战略制定方面也 有一定的借鉴和启迪作用。 关键词：发展战略；战略管理；ZY石油工程公司 论文类型：应用研究 英文摘要 III Subject:AstudyondevelopmentstrategyofZYpetroleumengineeringcompany Speciality:BusinessAdministration Name:Lixudong(signature) Instructor:Yangrong(signature) ABSTRACT Thedevelopmentstrategyofanenterpriseisimportantlyinfluentialtothecompany’s long-termandoverallgoals,whichindicatesthedirectionforthedevelopment.Inrecentyears, thepetroleumengineeringindustryhasbeenfacingaseveresituationandhugechallengesdue totheimpactofsignificantfluctuationsininternationaloilprices,theSino-UStradewar,and theCOVID-19pandemic.China'sexternaldependenceonoilisrisingyearbyyear,and energysecurityhasbecomeanationalstrategy.Besides,domesticinvestmentinoilandgas explorationanddevelopmenthasbeencontinuouslyincreased,whichexpandsthelivingspace ofpetroleumengineeringcompanies.Thisessaystudiesthedevelopmentstrategyofpetroleum engineeringenterprises,aimingtoenhancetheirstrategicmanagementcapability,andimprove theirgooddevelopmentwithbetterqualityandlevel. ThisessaytakesZYPetroleumEngineeringCompanyasacasestudy,afterreviewing manypiecesofliterature,applyingtheoreticalmethodsandmodelsofenterprisestrategic management,tostudythecompany'sdevelopmentstrategy.Firstly,PESTmodelandfive forcesmodelareusedtoanalyzetheexternalenvironmentofZYpetroleumengineering company.Theexternalenvironmentisconducivetothedevelopmentofthecompany,butthe industrycompetitionwillbemoreintense;Secondly,theinternalenvironmentofZY petroleumengineeringcompanyisanalyzedfromtheaspectsofoperation,organizational structure,humanresources,technologyandculture.Thecompanyhasawiderangeofbusiness, completeequipment,obviousadvantagesinultradeepwellandshalegaswellconstruction technology,reasonablemarketlayoutandstrongteamcohesion,butatthesametime,thereare someproblems,suchashighoperatingpressure,seriousbraindrain,highcostofinvestment, lowcostofinvestmentandsoonTherearefewhigh-efficiencymarketsandinsufficient industrializationoftechnicalproducts.UsingSWOTanalysismethod,wechooseWOstrategy forZYpetroleumengineeringcompany.Withthevisionof"buildingadomesticleadingand internationalfirst-classoilservicecompany",weimplementtheintegration,costleadingand internationalizationstrategyforthemainbusiness,implementthetighteningstrategyforthe auxiliarybusiness,vigorouslypromotemarketdevelopment,talentstrengthening,scienceand technologyrevitalizing,leanmanagementandbrandbuilding,andfinallyrealizethe 英文摘要 IV sustainabledevelopmentoftheenterprise.Finally,thespecificsafeguardmeasuresare formulatedfromtheaspectsofenterprisemanagement,marketdevelopment,talent, technology,costreductionandbrand. ThisresearchisconducivetoZYCompanytoimprovetheabilitytocopewithcomplex developmentsituationsandplaysapositiveroleinpromotingthedevelopmentofZY Company,aswellasservingasareferenceandinspirationforotherpetroleumengineering enterprisesintheformulationoftheirdevelopmentstrategies. Keywords:Developmentstrategy;Strategicmanagement;ZYpetroleumengineering company; Thesis:Appliedresearch 目录 V 目录 第一章绪论...............................................................................................................................1 1.1研究背景.......................................................................................................................1 1.2研究目的与意义...........................................................................................................1 1.2.1研究目的.............................................................................................................1 1.2.2研究意义.............................................................................................................2 1.3国内外研究现状...........................................................................................................2 1.3.1国外研究现状.....................................................................................................3 1.3.2国内研究现状.....................................................................................................4 1.3.3文献评述.............................................................................................................6 1.4研究内容和方法...........................................................................................................7 1.4.1研究内容.............................................................................................................7 1.4.2研究方法.............................................................................................................7 第二章相关基础理论和方法...................................................................................................9 2.1相关概念.......................................................................................................................9 2.1.1战略.....................................................................................................................9 2.1.2战略层次.............................................................................................................9 2.1.3战略管理...........................................................................................................10 2.1.4发展战略............................................................................................................11 2.2相关理论......................................................................................................................11 2.2.1战略管理相关理论............................................................................................11 2.2.2发展战略相关理论............................................................................................11 2.3战略分析方法.............................................................................................................12 2.3.1PEST分析..........................................................................................................12 2.3.2五力模型...........................................................................................................14 2.3.3SWOT分析........................................................................................................15 第三章ZY石油工程公司内外部环境分析...........................................................................17 3.1ZY石油工程公司概况................................................................................................17 3.2公司外部环境分析.....................................................................................................