I 摘要 随着我国志愿服务水平的发展，越来越多的企业在走向国际化的道路上开始 重视企业志愿服务。TQLY是一家以锂产业为核心的民营企业，同时也是西南地 区屈指可数的拥有独立社会责任部门的企业。在2018年12月5日国际志愿者日 的这一天，TQLY也正式开始了它们的志愿服务项目。但是，由于志愿服务项目 在TQLY实施的时间较短，在形成企业志愿服务文化的道路上还存在许多不足之 处，企业期望志愿服务文化在内部有利于企业自身发展和员工关系稳定，在外部 具有良好的社会效益，但是目前看来，它尚未形成这样的强文化。 企业志愿服务文化源自于企业文化，在长期的实施和积累过程中，也能对企 业文化进行延伸和补充。作为一种软实力，它有利于企业的整体战略规划；有利 于员工关系的调和，增加员工对企业的认同感和忠诚度，降低离职率；有利于企 业履行社会责任，解决力所能及的社会问题。 本论文通过文献学习，结合企业文化的三种不同层次，形成企业志愿服务文 化的评估依据。采用文献分析法和深度访谈法，利用NVivo12进行三级编码对访 谈内容进行分析。 本论文以TQLY志愿服务负责人、参与志愿服务的员工、未参与志愿服务的 员工和志愿服务领域专家四个主体为主要访谈对象，对企业志愿服务文化现状、 企业志愿服务文化现状诊断以及改进方案设计三个部分进行设问，采用质性文本 分析的基本方法进行问题分析，根据企业文化的三个层次，总结出TQLY企业志 愿服务精神文化、制度文化和物质文化三大板块的不足之处。 通过分析问题，再结合企业目前的发展现状，本论文在企业文化的契合度、 志愿服务文化的传播、品牌项目的设计、激励制度的完善、员工参与率和领队制 度建设等方面提出现有问题。针对每一项存在的问题，拟定出解决的建议，为 TQLY形成志愿服务强文化给出实质的方案。同时，也希望该论文有利于建立诊 断企业志愿服务文化强度的普适标准，能够为更多开展志愿服务的企业提供帮 助。 关键词：企业志愿服务，企业文化，志愿服务文化 ABSTRACT II ABSTRACT As the level of voluntary service starts to develop in China, more and more corporations begin to pay attention to the corporate volunteering in the process of internationalization. TQLY is a private corporation with lithium industry as the core, which is a corporation with an independent social responsibility sector in southwest China. On 5 December 2018, international volunteer day, TQLY officially launched its volunteering program. However, because the corporate volunteering program has been implemented in TQLY for a short time, there are still many deficiencies in forming a corporate volunteering culture. The corporation expects that the service culture is conducive to the internal development of the corporation and the stability of employee relations. Externally, it has good social benefits. So far, it has not developed such a strong culture. The corporate volunteering culture comes from the corporation culture, which can be extended and supplemented in the long-term implementation and accumulation process. It is a kind of soft power, which is beneficial to the overall strategic planning of the corporation. It is conducive to the reconciliation of employee relations and increasing employees' sense of identity and loyalty to the corporation. It reduces turnover; It is beneficial for corporations to fulfill their social responsibilities in order to solve social problems within their capacity. Through literature study, three different kinds of corporate culture are combined to form the evaluation basis of corporate volunteering service culture. Literature analysis and in-depth interview are adopted in this paper to analyze the interview contents with three-class coding of NVivo12. In this paper, TQLY volunteer service organizer, employees participating in volunteer service, employees not participating in volunteer service and experts in the field of volunteer service are selected as the main interviewees. In this paper, three parts of the status quo of corporate volunteering culture, the diagnosis of the status quo of corporate volunteering culture and the improvement plan design are discussed. The basic method of qualitative text analysis is adopted to analyze the problems according to the three classes of corporation culture. This paper summarizes the shortcomings of TQLY corporation voluntary service spiritual culture, system culture and material culture. ABSTRACT III The author of this paper analyzes the problems and combines the current development status of the corporation. This author also puts forward the existing problems, which are corporate culture fit, the dissemination of voluntary service culture, the design of brand projects, the improvement of incentive system, the construction of staff participation rate and team leader system. For each of these problems, the authors of this paper have developed suggestions to address them, providing a concrete solution for TQLY to develop a strong culture of volunteerism. At the same time, the author also hopes that this paper will be beneficial to establish a universal standard to determine the cultural intensity of corporate volunteering service and provide help for more corporations to carry out voluntary service. Key words: corporate volunteering, corporation culture, volunteering culture 目录 II 目录 第一章 绪论 .................................................................................................................... 1 1.1 研究背景与意义 ............................................................................................... 1 1.1.1 志愿服务发展背景 ................................................................................ 1 1.1.2 TQLY企业志愿服务的发展背景与研究意义 ...................................... 2 1.2 研究目标与内容 ............................................................................................... 3 1.2.1 研究目标 ................................................................................................ 3 1.2.2 研究内容 ................................................................................................ 3 1.3 研究方法 ........................................................................................................... 5 第二章 文献综述 ............................................................................................................ 6 2.1 企业志愿服务概况 ........................................................................................... 6 2.1.1 世界志愿服务 ........................................................................................ 6 2.1.2 中国志愿服务 ........................................................................................ 7 2.2 企业志愿服务研究的现状与趋势 ................................................................... 7 2.2.1 企业志愿服务概述 ................................................................................ 7 2.2.2 企业志愿服务的驱动因素 .................................................................... 8 2.2.3 企业志愿服务的影响 ............................................................................ 9 2.3 企业文化与企业志愿服务文化概述 ............................................................. 10 2.3.1 企业文化的构成 .................................................................................. 10 2.3.2 企业文化的类型 ................................................................................... 11 2.3.3 企业文化的作用 .................................................................................. 12 2.3.4 企业志愿服务文化 .............................................................................. 12 2.4评述与总结 ...................................................................................................... 13 第三章 TQLY企业志愿服务介绍 ............................................................................... 14 3.1 企业基本业务介绍 ......................................................................................... 14 3.2 企业文化介绍 ................................................................................................. 14 3.2.1 协同共进 .............................................................................................. 15 3.2.2 开拓创新 .............................................................................................. 15 3.2.3 锂业核心 ..................................