企业文化建设是影响企业绩效的重要因素。尤其是在企业所处的市场环境瞬 息万变，使得企业在制定企业战略前所做的企业环境分析结果有效期大大缩短的 情况下，这就使得具有长远指向的企业文化对于稳定企业发展方向的作用尤为凸 显。众所周知，家族企业有着非常明显的特征，并由此衍生出独特的企业文化。 由于家族企业在运行过程中存在特殊行为，由此导致家族企业文化对企业绩效的 影响更为明显。那么，家族企业文化如何影响企业绩效，如何根据公司实际情况 制定符合发展阶段的企业文化，为企业的发展保驾护航，这既是学术界需要面对 的问题，也是企业管理者急需解决的问题。 本文以W企业为研究载体，通过对该集团“和”文化形成和传承的总结，从 物质、行为、制度和精神四个维度作出深入分析，为具体讨论“企业文化对家族 企业的绩效影响因素研究”打下基础。接下来，对企业的目标、实现目标的途径 和手段进行总体分析，检视出家族企业文化建设中的薄弱环节。同时，从员工和 合作者两个利益相关者的角度具体分析企业文化如何影响企业绩效。最后，以W 集团企业文化推动企业绩效为模板，从企业文化制定的原则、需要破除家族企业 文化的弊端以及家族企业文化建设的具体维度等三个角度提出家族企业文化建 设的方案。 关键词：企业文化，家族企业，企业绩效 III TABLE OF CONTENTS ABSTRACT ...................... I 摘要 .............................. II TABLE OF CONTENTS III 目 录 VI LIST OF TABLES ..........IX 表 目 录 .......................... X LIST OF FIGURES ........XI 图 目 录 ....................... XII Chapter 1 Introduction ...... 1 1.1 Research background and significance .............................. 1 1.1.1 Research background ................ 1 1.1.2 Research significance ................ 3 1.2 Research methods and content ...................... 4 1.2.1 Research methods ..................... 4 1.2.2 Research content ....................... 5 1.3 Research innovation and deficiencies . 6 1.3.1 Research innovation .................. 6 1.3.2 Research deficiencies ................ 7 Chapter 2 Concept Definition and Literature Review .................... 9 2.1 Definitions of Corporate Culture and Related Theories .... 9 2.1.1 The Definition of Corporate Culture ........................ 9 2.1.2 The Characteristics of Corporate Culture .............. 11 2.2 Corporate culture theories ............................ 13 2.2.1 7S Management Framework Theory...................... 13 2.2.2 Theory of Weak Culture and Strong Culture ......... 14 2.2.3 Theory Z ... 15 2.2.4 Learning Organization Theory 16 2.3 The meaning and influencing factors of enterprise performance ................... 17 2.3.1 The meaning of corporate performance ................. 17 2.3.2 Influencing factors of corporate performance ........ 18 2.4 Correlation between corporate culture and corporate performance ................ 21 2.4.1 Types, dimensions, and performance of corporate culture ................... 25 2.4.2 Corporate Cultural Function, Function and Corporate Performance .... 26 IV 2.4.3 Corporate Culture Influence and Corporate Performance .................... 27 Chapter 3 The current situation of Chinese family business culture construction....... 28 3.1 Definition of family business ....................... 28 3. 2 Cultural characteristics of family business ............................. 29 3.3 Problems Existing in the Construction of Family Business Culture in China . 31 3.3.1 Material level culture construction ........................ 32 3.3.2 Behavior level culture construction ....................... 32 3.3.3 Institutional level culture construction ................... 33 3.3.4 Spiritual level culture construction ........................ 35 Chapter 4 W Group's development and corporate culture construction ...................... 38 4.1 Company Profile 38 4.2 Company Development History ....... 40 4.3 W Group Corporate Culture Construction Status ............ 43 4.3.1 The beginning of culture ......... 44 4.3.2 Inheritance of W Group corporate culture ............. 44 4.4 Investigation on the current situation of W family business culture construction ... 45 4.4.1 Investigation design and implementation .............. 45 4.4.2 W family business culture cognition ...................... 47 4.4.3 Material layer of W family business culture .......... 51 4.4.4 Institutional layer of W family business culture .... 52 4.4.5 Behavior layer of W family business culture ......... 54 4.4.6 W Family Business Spiritual Level ....................... 58 4.5 Analysis of the Impact of W Group Corporate Culture Construction on Corporate Performance ........................... 59 4.5.1 Material level culture construction ........................ 60 4.5.2 Behavior level culture construction ....................... 62 4.5.3 Institutional level culture construction ................... 63 4.5.4 Spiritual level culture construction ........................ 65 Chapter 5 W Company's Enlightenment: Suggestions for Constructing China's Family Business Culture ............. 70 5.1 Principles for family business culture construction ......... 70 5.1.1 Adhere to the people-oriented principle ................. 70 5.1.2 Adhere to the principle of innovation .................... 70 V 5.1.3 Adhere to the principle of consensus ..................... 71 5.1.4 Adhere to the principle of combining with reality . 72 5.2 The disadvantages of family businesses should be eliminated during the construction of corporate culture ............ 72 5.2.1 Carry out business with a big family ..................... 72 5.2.2 work together to care about employee emotions ... 74 5.2.3 Enthusiastic charity return to society ..................... 75 5.2.4 Adhere to the "sincerity and reality" business philosophy .................... 76 5.2.5 Implementing powerism ......... 77 5.2.6 Transparent management ........ 78 5.3 Specific countermeasures to improve the cultural construction level of the family business ......... 78 5.3.1 In the construction of material culture, a cultural communication system should be constructed. ...................... 79 5.3.2 In the construction of behavioral culture, leaders should lead by example and pay attention to internal and external cultivation ..... 83 5.3.3 In the construction of institutional culture, a scientific and effective incentive mechanism should be established. .................. 84 5.3.4 In the construction of spiritual culture, people-oriented values should be established. ........ 88 Chapter 6 Conclusion and Prospect ............... 89 6.1 Research Conclusion ......................... 89 6.2 Research Outlook .............................. 90 REFERENCES ............... 92 Appendix ......................... 95 VI 目 录 ABSTRACT ...................... I 摘要 .............................. II TABLE OF CONTENTS III 目 录 VI LIST OF TABLES ..........IX 表 目 录 .......................... X LIST OF FIGURES ........XI 图 目 录 ....................... XII 第1章 绪论 ..................... 1 1.1 研究背景与意义 . 1 1.1.1 研究背景 ... 1 1.1.2 研究意义 ... 3 1.2 研究方法与内容 . 4 1.2.1 研究方法 ... 4 1.2.2 研究内容 ... 5 1.3 研究创新与不足 . 6 1.3.1 研究创新 ... 6 1.3.2 研究不足 ... 7 第2章 概念定义及文献综述 ........................ 9 2.1 企业文化的内涵及特征 .................... 9 2.1.1 企业文化的内涵 ...................... 9 2.1.2 企业文化的特征 .................... 11 2.2 企业文化的相关理论 ...................... 13 2.2.1 7S管理框架理论 ................... 13 2.2.2 弱文化和强文化理论 ............ 14 2.2.3 Z理论 ...... 15 2.2.4 学习型组织理论 .................... 16 2.3 企业绩效的意义及影响因素 .......... 17 2.3.1 公司绩效的含义 .................... 17 2.3.2 企业绩效的影响因素 ............ 18 2.4 企业文化与企业绩效之间的相关性 ............................. 21 VII 2.4.1 企业文化的类型，维度和企业绩效 ................... 25 2.4.2 企业文化的功能，作用和企业绩效 ................... 26 2.4.3 企业文化影响力和企业绩效 27 第3章 中国家族企业文化建设现状 .......... 28 3.1 家族企业的定义 .............................. 28 3.2 家族企业的文化特征 ...................... 29 3.3 中国家族企业文化建设中普遍存在的问题 ................. 31 3.3.1 物质层文化建设 .................... 3