文本描述
Formulating and implementing strategy has been about taking the long view. But
how can one plan for a future that cannot be accurately forecast? In this report, we
provide a framework — Strategic Flexibility — that is designed to enable
organizations to prepare for what they cannot predict. Drawing on years of research,
we present here a financial services industry perspective on how best to cope with
and ultimately exploit uncertainty for competitive advantage.The complexity of the financial services industry can overwhelm any
strategist. Companies in the financial services industry (FSI) must
cope with multiple dimensions of change involving regulation,
technology, globalization, new competitors and business models,
capital market pressures, and constantly changing customer
demands.
Worse, on all of these dimensions it is not merely their
complexity that proves daunting, but the uncertainty surrounding
them. How will regulatory policy change, and what will the
implications of those changes be? What new technologies will
emerge and how will they affect existing business models? How
will the capital markets react to new strategic initiatives, and what
will that reaction mean when it comes time to make the next
acquisition?
Moreover, the uncertainty itself concerns two issues: what will
happen, and when it will happen.
Existing tools for strategy formulation and implementation are
of limited help because they are premised either on a relatively
stable future or on the ability to make roughly accurate predictions
of what the future will hold. For example, traditional industry analysis
presupposes that the structure of an industry will remain stable long
enough for meaningful action to be taken. However, when it can
take only months for the industry to change significantly, pursuing
a particular course of action – for example, an acquisition – that is
geared to the needs of today’s industry structure seems foolhardy......
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