野生动物主题公园是城市绿地中不可或缺的一部分，是城市与自然的中转站， 更是一个城市的形象窗口，它在一定程度上能够反映出一个城市的发展水平和对 自然物种的关怀。随着经济飞速发展，大众对于既能丰富并满足大众文化娱乐需 求，又能够保护珍稀野生动物资源，以及宣传生态保护和动物保护意识的动物类 主题公园产生了极大的需求和兴趣。但井喷式的开发也给暴露了国内很多野生动 物园存在缺乏对主题传达、科学规划、地域特色、游客需求、产品体验等的综合 考虑和实践行动，传统的产品不再能够满足游客的需求的问题。随着市场需求层 次的日益上升，只有具备一定超前性和创新性的动物类主题公园产品设计，才能 在未来具有较强的生命力和竞争力。所以对产品的优化对于提升景区未来的竞争 力、满足游客对旅游产品多样化的需求有十分重要的意义和必要性。 本文以郑州YMH野生动物主题公园为研究对象，围绕该项目产品设计的优 化为主线，首先梳理产品设计的相关概念和理论基础。其次运用昂普（RMP）分 析法、问卷调查法、实地调查法、对YMH野生动物主题公园现有产品设计及资 源情况，客源市场需求等进行深入分析，总结出现有产品设计存在的问题：产品 没有特色主题贯穿；产品缺乏体验性、互动性；产品类型单一结构简单；产品设 计未考量运营成本；产品社会效益与经济效益之间矛盾难以平衡。 找到问题后，结合昂谱分析中YMH野生动物主题公园的R性分析，提炼产 品优化可利用的资源特色；M性分析探究目标客源的需求；以体验经济理论、 生态旅游理论等作为理论指导，提出郑州YMH野生动物主题公园产品设计的优 化原则、思路、以及优化方案。①YMH野生动物主题公园产品设计优化要遵循 产品设计差异创新化、生态稳定性、产业一体化的设计原则，提出了增强产品体 验感、运营思维前置、实现产品社会效益与经济效益共赢的设计优化提升思路。 ②从产品主题、产品类型、产品游线、产品布局几方面提出YMH野生动物主题 公园产品设计优化的可行性方案，为游客提供全新的多维沉浸式旅游体验。③最 后探讨了产品优化的实施预期。本文通过YMH野生动物主题公园产品设计优化 研究，对未来其他动物类主题公园的产品设计提供参考借鉴意义。 关键词：野生动物； 主题公园； 旅游产品设计；昂普（RMP）分析 昆明理工大学专业学位硕士学位论文 郑州YMH野生动物主题公园产品设计优化研究 II Abstract Wildlife theme park is an indispensable part of urban green space, a transit station between city and nature, and also a window of city image. To a certain extent, it can reflect the level of development of a city and concern for natural species. With the rapid development of the economy, the public is not only able to enrich and meet the needs of mass culture and entertainment, but also able to protect rare wildlife resources, as well as propagandizes the ecology environment and the animal protection consciousness animal class theme park to have the tremendous demand and the interest. However, the blowout development has also exposed the lack of comprehensive consideration and practical action on theme communication, scientific planning, regional characteristics, tourist demand and product experience in many domestic wildlife parks, the problem of traditional products no longer meeting the needs of tourists. With the rising of the market demand level, only with some advanced and innovative product design, can have a strong vitality and competitiveness in the future. Therefore, the optimization of the product to enhance the competitiveness of scenic spots, to meet the needs of tourists on the diversification of tourism products is of great significance and necessity. This article takes Zhengzhou YMH wildlife theme park as the research object, around this project product design optimization as the main line, first combs the product design related concept and the Theory Foundation. Secondly, using the method of Hampe (RMP) analysis, questionnaire survey, field survey, the YMH wildlife theme park existing product design and resources, market demand and so on to conduct in-depth analysis, the existing problems of product design are summarized as follows: The product has no characteristic theme, the product lacks experience and interaction, the product type is single and the structure is simple, the product design does not take into account operating costs; The contradiction between social benefit and economic benefit of products is hard to balance. After finding out the problem, combining the R analysis of YMH wildlife theme park in the spectrum analysis, we can extract the resource characteristics of the product and explore the demand of the target visitors Based on the theory of experience economy and eco-tourism, this paper puts forward the optimizing principles, ideas and schemes of product design of Zhengzhou YMH wildlife theme park. ① Product design optimization of YMH wildlife theme park should follow the 昆明理工大学专业学位硕士学位论文 郑州YMH野生动物主题公园产品设计优化研究 III design principles of product design difference innovation, ecological stability and industrial integration, the idea of enhancing the experience of the product, pre-positioning the operation thinking and realizing the win-win design of the social and economic benefits of the product is put forward. ②from the product theme, product type, product tour line, product layout several aspects put forward YMH wildlife theme park product design optimization feasibility plan, provides the brand-new multi-dimensional immersive traveling experience for the tourist. ③ Finally, the implementation expectation of product optimization is discussed. Through the research on product design optimization of YMH wildlife theme park, this paper provides reference for other wildlife theme park product design in the future. Keywords: Wild animals ; theme park; Tourism product design; RMP analysis 昆明理工大学专业学位硕士学位论文 郑州YMH野生动物主题公园产品设计优化研究 i 目录 摘要 .......................................................................................................... I ABSTRACT .................................................................................................. II 第一章 绪论 ............................................................................................. 1 1.1 研究背景 ........................................................................................... 1 1.2 研究意义 ........................................................................................... 2 1.3 国内外研究综述 .............................................................................. 3 1.3.1 国外研究现状 ............................................................................ 3 1.3.2 国内研究现状 ............................................................................ 6 1.4 研究方法及思路 .............................................................................. 9 1.4.1 研究方法 .................................................................................... 9 1.4.2 研究思路 .................................................................................. 10 1.5 研究主要内容与创新点 ................................................................ 11 1.5.1 研究主要内容 .......................................................................... 11 1.5.2 研究创新点 .............................................................................. 11 第二章 核心概念与理论基础 .............................................................. 13 2.1 核心概念 ......................................................................................... 13 2.1.1主题公园 ................................................................................... 13 2.1.2主题公园产品 ........................................................................... 13 2.1.3 动物类主题公园 ...................................................................... 14 2.2 理论基础 ......................................................................................... 15 2.2.1 生态旅游理论 .......................................................................... 15 2.2.2 旅游市场学理论 ...................................................................... 17 2.2.3 旅游策划与主题公园策划理论 ............................................. 18 2.2.4 体验经济理论 .......................................................................... 19 2.2.5 旅游产品设计昂谱（RMP）分析理论 ................................. 20 昆