ABSTRACT Currently, lack of fund is the main difficulty that many small and medium high-tech enterprises encountered during their development. And it leads to the failure that the enterprises miss lots of golden opportunities. Therefore capital raising is an important task to these enterprises. This article is researched on such situation and it is a business plan for capital raising of AVS Digital Video Broadcasting - Cable High Definition Set Top Box (DVB-C HD STB) project of GQ company. GQ company is a small and medium enterprise with high technology and powerful technical strength of research and development. And its product of the AVS DVB-C HD STB project has a unique competitive advantage and it faces a broader space for development. When GQ company is promoting this project, the funds come short. Accordingly, GQ company is in urgent need of new investors to proceed with the project, so that it will make good use of this opportunity and get more satisfactory and reliable return. As an investment plan for the small and medium high-tech enterprise, this article is studied and discussed on the following major issues that most investors focus on: its market demand, industry competitiveness of this project, risk control, guarantee of its financial management, adjustment of the distribution on investors’ profit ratio and so on. Through the study of these issues, investors will be reassured by this project and be confidently pumping in capital. This article is written in the style of business plan. Firstly, the background and significance of such research, theory and literature, the organisation of GQ company, project progress and competitive advantage of this project are introduced. Through PEST Analysis and Baud’s Five Solid Models Analysis, external environment and the environment of the instant industry for the project are analyzed. Besides, market opportunities which the project faces and its own advantages are analyzed by using SWOT analysis. On the basis of such analyses, markets are subdivided and target market is chosen. Therefore, the programme of marketing strategies are made. The market demand for the project is also predicted. Combining with conservative estimate, finance forecast and evaluation of investment are taken. Finally, the potential risk is analyzed and predicted, some countermeasures areIII proposed at the same time. After detailed researching and analysis, it is considered that AVS DVB-C HD STB project of GQ company is a good project which needs an urgent fund. If the GQ company get all the funds needed in time, it will give the GQ company and venture investors reliable and satisfactory returns and they will achieve a win-win situation. : investment plan; AVS standards; industry competitiveness; profit ratioIV