II This This paper takes the risk of Xichang Qionghai Wetland National Marathon (hereinafter referred to as Xichang Marathon) as the research object, and uses the literature method, case analysis method, questionnaire survey method, expert interview method and other research methods to identify the main risks of Xichang Marathon. Using risk identification risk checklists, fishbone diagram analysis and other related methods to identify the main risks of the Xichang Marathon, and calculate the risk of each risk to sort, and finally identify the main risk identification of the company Xichang Marathon, and from From the perspective of risk factor control, it puts forward specific countermeasures for major risks such as management risk, personnel management and training risk, media risk, financing risk, technical risk and competition service risk, and improves the level and popularity of Xichang Marathon. Provide a theoretical basis. The main conclusions are as follows: (1) Based on the classification analysis of sports events, analyze the causes of the risks of the Xichang Marathon, analyze and summarize the brainstorm and fishbone diagrams, and obtain the risk loss set and risk accident collection. The collection of risk factors identified the main risks of the Xichang Marathon. (2) Based on the risk identification system of the Xichang Marathon in Company A, use the risk calculation formula to sort the risk indicators, and the risk sequence is the liability loss risk, personnel loss risk, economic loss risk and environmental loss risk. , management risk, personnel management and training risks, media risks, financing risks, technical risks, competition service risks, political risks, control risks, environmental risks, natural risks, government financing risks, investment risks, emergency management risks, management Personnel and guest risks, staff and volunteer risks, athlete and referee risks, on-site audience risk, health care risks, safety and security risks, catering service risks, event operational plan risks, channel management risks, inspection and testing risks, etc. (3) For Company A, the risk factors leading to the Xichang Marathon are mainly the risks brought by the organization management, and the management risks, personnel management and training risks, media risks, financing risks, technical risks, and competition service risks are proposed. Respond to specific measures. Key words ， Company A; Xichang Marathon; main risk; risk identification ABSTRACTIII 1.1 研究背景...........................................................................................................................................................1 1.1.1A 公司介绍.........................................................................................................................................1 1.1.2 西昌马拉松赛事介绍....................................................................................................................1 1.1.3A 公司与西昌马拉松赛事关系..................................................................................................1 1.2 研究依据...........................................................................................................................................................2 1.2.1 马拉松赛事政策推动....................................................................................................................2 1.2.2 马拉松赛事风险增多....................................................................................................................2 1.2.3 丰富马拉松赛事风险管理研究................................................................................................3 1.3 研究目的与意义............................................................................................................................................4 1.3.1 研究目的............................................................................................................................................4 1.3.2 研究意义............................................................................................................................................4 1.4 国内外相关研究文献综述.........................................................................................................................5 1.4.1 马拉松赛事研究现状....................................................................................................................5 1.4.2 赛事风险研究现状........................................................................................................................5 1.4.3 赛事风险识别研究现状...............................................................................................................6 1.4.4 综述小结............................................................................................................................................6 1.5 研究方法...........................................................................................................................................................6 1.5.1 文献资料法.......................................................................................................................................6 1.5.2 案例分析法.......................................................................................................................................6 1.5.3 问卷调查法.......................................................................................................................................6 第二章 马拉松赛事风险识别理论与方法.............................................................................................................7 2.1 风险识别理论.................................................................................................................................................7 2.1.1 多米诺骨牌理论.............................................................................................................................7 2.1.2 风险因素逆向思维........................................................................................................................7 2.1.3 特征映射理论..................................................................................................................................7 2.2 风险识别原则.................................................................................................................................................8 2.2.1 全面原则............................................................................................................................................8 2.2.2 综合原则............................................................................................................................................8 2.2.3 谨慎原则............................................................................................................................................8 2.2.4 经济原则............................................................................................................................................8 2.3 风险识别方法.................................................................................................................................................8 目录 第一章 前言........................................................................................................................................................................1IV 3.1 风险产生分析..............................................................................................................................................11 3.1.1 体育自然风险...............................................................................................................................11 3.1.2 体育社会风险...............................................................................................................................11 3.1.3 体育政治风险................................................................................................................