丹佛斯工业公司在全球范围内为广大客户提供制冷、供热、传动及动力系统 解决方案，致力于为客户提供最具竞争力的创新产品和服务，为客户创造价值， 同时提高能源使用效率、改善气候变化、提升生活品质。随着工业 4.0、智能制 造 2025、一带一路、城镇化建设等一系列国家宏观战略的进一步推进，这将给本 公司所处行业带来重大的发展机遇，同时也面临着众多国际企业巨头和国内中小 型企业的激烈竞争和挑战。 本论文主要研究丹佛斯公司的竞争战略，研究内容共分为七章。其中第一章 为绪论，介绍了研究背景、研究目的和意义、研究思路和方法、研究框架及技术 路线图。第二章理论综述，通过分析研究国内外相关文献，确定理论基础，并介 绍了所使用的分析工具。论文第三章为企业外部环境分析，运用 PESTEL 模型分 析了丹佛斯公司所处的外部宏观环境，用波特五力模型阐明了公司所处的产业竞 争环境，然后用外部因素评价矩阵(EFE)对外部环境因素进行评价。第四章为公 司内部环境分析，侧重公司内部资源和能力分析，并利用内部因素评价矩阵(IEF) 对公司内部环境进行了评价分析。第五章是竞争战略制定，根据 SWOT 分析、 定量战略计划矩阵（QSPM）分析结果进行公司战略选择。第六章为丹佛斯公司 差异化竞争战略实施，介绍了实施保障、措施和评价方法以确保该战略得以有效 实施落地。第七章总结本次论文研究的成果和不足，并展望丹佛斯公司选择并实 施差异化竞争战略的未来发展。 本论文通过具体的研究分析，提出差异化竞争战略是现阶段丹佛斯公司最佳 的战略选择，同时也为能源能效科技企业的发展提供了可供参考的思路和方法。 从学术角度来看，通过对丹佛斯公司这样一家非常具有代表性的高科技跨国企业 的研究，对该行业的企业竞争战略研究方法上具有一定学术研究借鉴意义。 关键词：能源效率；解决方案；竞争战略； 差异化；战略制定IMBA 学位论文 作者：许小红 丹佛斯工业公司竞争战略研究 II Research on Competitive Strategy of Danfoss Industrial Co. Ltd Abstract Danfoss provides customers with integrated system solutions in terms of cooling, heating, drives and power solutions globally, by focusing on supplying the most competitive innovative products, Danfoss contributes to improve the energy efficiency, climate change and livelihood. The national strategies such as Industrial 4.0, Intelligent Manufacturing 2025, Belt & Road Initiative, Urbanization progressed significant growth opportunities for the industries where Danfoss locates in, likewise the competition from Multinational Companies and local players are incredibly fierce and sharp. This paper, focuses on the study of the company's competitive strategy, including 7 chapters. Chapter I is the introduction, which introduces the research background, research purposeandsignificance, researchideas andmethods, researchframeworkand technology roadmap. Chapter II is a theoretical summary. By analyzing and studying the relevant theories and books worldwide, the theoretical basis is determined, and the analytical tools used are introduced. Chapter III is the analysis of the external environment of the enterprise. The external macro environment of Danfoss Company is analyzed by PESTEL model. The industrial competitive environment of Danfoss Company is clarified by Porter's Five Forces Model. Then, the external environmental factors are evaluated by the EFE Matrix. Chapter IV is the analysis of the internal environment of the company, focusing on the analysis of the internal resources and capabilities of the company, and using the IFE matrix to evaluate the internal environment of the company. Chapter V is the formulation of competitive strategy. Through SWOT analysis and QSPM matrix, the company's strategic choice is made. Chapter VI is the implementation of Danfoss differentiated competition strategy. It introducestheimplementation,measures andevaluationmethodstoensuretheeffective implementation. Chapter VII summarizes the achievements and shortcomings of this study, foreseen the future of Danfoss Company in choosing and implementingIMBA 学位论文 作者：许小红 丹佛斯工业公司竞争战略研究 III differentiation strategy. Through specific research and analysis, this paper puts forward that differentiated competitive strategyis the best strategic choice for Danfoss Company at this stage, also it provides a reference sample for the development of energy efficiency technology enterprises. From the academic point of view, through the study of Danfoss Industrial Corporation, a very representative high-tech multinational enterprise, it has certain academic significance for reference in the research methods of enterprise competition strategy in this industry. . Keywords: Energy efficiency; System solution; Competitive strategy; DifferentiationIMBA 学位论文 作者：许小红 丹佛斯工业公司竞争战略研究 IV 目 录 中文摘要.................................................I Abstract.................................................II 第一章 绪论.............................................1 1.1 研究背景....................................................1 1.2 研究目的....................................................2 1.3 研究思路和方法..............................................3 1.4 研究框架与技术路线..........................................4 第二章 相关理论综述 .....................................5 2.1 竞争战略理论................................................5 2.2 战略管理分析方法............................................6 第三章 丹佛斯公司外部环境分析 ..........................12 3.1 产业分析...................................................12 3.2 外部竞争环境分析...........................................13 3.3 外部因素评价矩阵分析（EFE）................................19 第四章 丹佛斯公司内部环境分析 ..........................21 4.1 内部资源和能力分析.........................................21 4.1.1 公司发展史 ......................................................................................................... 21 4.1.2 内部资源 ............................................................................................................... 22 4.1.3 内部能力 ............................................................................................................... 25 4.2 内部因素评价矩阵（IFE）....................................29 第五章 丹佛斯公司竞争战略制定 ..........................31 5.1 愿景及目标展望.............................................31 5.2 SWOT 分析..................................................32IMBA 学位论文 作者：许小红 丹佛斯工业公司竞争战略研究 V 5.3 竞争战略制定...............................................34 5.4 竞争战略选择...............................................36 第六章 丹佛斯公司竞争战略实施与评价 ....................42 6.1 竞争战略实施保障...........................................42 6.2 竞争战略实施措施...........................................43 6.3 竞争战略的评价 .............................................48 第七章 结论与展望 ......................................50 7.1 主要结论 ...................................................50 7.2 不足与展望 .................................................50