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MBA硕士毕业论文_Z唱片集团企业文化建设研究DOC

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摘 要 随着企业文化越来越成为企业建设与发展中的关键因素和当前新时代文化 发展方向的界定,国有企业的企业文化建设能否符合国家新时代文化发展的需 求,本文以中国国企 Z 唱片集团有限公司为案例,来研究国有企业的企业文化建 设所存在的现状和策略。通过分析 Z 唱片集团的宏观发展环境和企业微观运营情 况、理清公司发展现状,梳理国内外发展情状与社会文化差异影响下 Z 唱片集团 建设上的弊端,进行母公司与子公司制度文化比较分析,通过企业文化建设中员 工接受度现状的调查,发现企业员工在接受公司当前文化过程中存在的问题,对 于 Z 唱片集团有限公司的企业文化建设情况与问题进行了详实的研究,同时希望 通过研究 Z 唱片集团企业文化建设中存在的问题和对策,能对其他国企文化建设 中存在的问题及对策研究提供参考。 关键词:企业文化建设,制度文化,盖洛普 Q12 测评法,文化差异五维度理论, 员工接受度iii LIST OF ABBREVIATIONS PEST:Analysis Model of Macro Environment Q12:Standards for Measuring Employee Engagement and Participationiv CONTENTS ABSTRACT....................................................................................................................i 摘 要............................................................................................................................ii LIST OF ABBREVIATIONS .......................................................................................iii CONTENTS..................................................................................................................iv 目 录.........................................................................................................................viii LIST OF TABLES ........................................................................................................xi 表 目 录..................................................................................................................xii LIST OF FIGURES ....................................................................................................xiii 图 目 录.................................................................................................................xiv Chapter I Introduction.................................................................................................... 1 1.1 Research background ....................................................................................... 1 1.1.1 Related background of corporate culture.................................................... 1 1.1.2 National new age cultural development background.................................. 5 1.2 Research object ................................................................................................ 9 1.3 Research significance..................................................................................... 10 1.3.1 Theoretical significance ............................................................................ 10 1.3.2 Practical significance ................................................................................ 11 1.4 Research content and study methods ............................................................. 11 1.4.1 Research content ....................................................................................... 11 1.4.2 Research methods ..................................................................................... 12 1.5 Summary of this chapter ................................................................................ 13 Chapter II Literature review......................................................................................... 14 2.1 Literature review............................................................................................ 14 2.2 Corporate culture construction theory ........................................................... 16v 2.2.1 The concept of corporate culture .............................................................. 16 2.2.2 Theoretical framework of corporate culture ............................................. 20 2.2.3 The Gallup Q12 assessment method......................................................... 23 2.3 Employee acceptability study ........................................................................ 25 2.4 Institation building research........................................................................... 28 2.4.1 Significance of Institation building........................................................... 28 2.4.2 Status of corporate Institation building..................................................... 29 2.4.3 The system is not in line with the corporate culture ................................. 30 2.5 Summary of this chapter ................................................................................ 30 Chapter III Case Description ....................................................................................... 32 3.1 Development history of Z Records Group..................................................... 32 3.2 Current development status of Z Records Group .......................................... 33 3.3 Problems in the enterprise culture construction of Z Records Group's in the new era ................................................................................................................. 34 3.4 Current status and problems of system and culture construction of Z Records Group ................................................................................................................... 35 3.4.1 Overview of the system and culture construction of Z Records Group.... 35 3.4.2 Analysis on external environment factors of Z Records Group — PEST analysis model.............................................................................................................. 38 Chapter IV Case analysis ............................................................................................. 42 4.1 Comparison of system differences between the parent company and the subsidiary company of Z Records Group ............................................................ 42 4.1.1 Comparison of the system differences of the parent company and the subsidiary company based on Hofstede's Cultural Dimensions Theory...................... 42 4.1.2 Analysis of compare results of differences in system and culture construction of the parent company and the subsidiary company ............................... 42 4.2 Employee acceptance survey of subsidiary system culture construction ...... 46 4.2.1 Questionnaire design................................................................................. 46vi 4.2.2 Survey objects and results......................................................................... 46 4.3 The main problems of employee acceptance ................................................. 49 4.3.1 Company training...................................................................................... 49 4.3.2 Reward and punishment mechanism ........................................................ 50 4.4 Summary of this chapter ................................................................................ 50 Chapter V Analysis of the Causes of Problems Exited in the Construction of Corporate Culture of State-owned Enterprises and Z Records Group......................... 51 5.1 Disadvantages of The Construction of Corporate Culture in Z Records Group and The Current State-Owned Enterprises........................................................... 51 5.2 Objective Causes............................................................................................ 53 5.2.1 Immature Development of Enterprises ..................................................... 53 5.2.2 Dynamic External Environment ............................................................... 54 5.2.3 Frequent Turnover of Leaderships ............................................................ 54 5.3 Subjective Causes .......................................................................................... 55 5.3.1 Vague Corporate Culture Positioning ....................................................... 55 5.3.2 Lack