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项目建设的可行性研究已成为企业管理的的必要内容,越来越受到企业家的 重视,而项目管理水平和可行性分析的精准程度则构成了影响企业利润的两大重 要因素。 在珠三角地区石化产业迅速发展,下游市场对化工品需求量与日俱增,大量 化工仓储物流企业云集于虎门港的背景之下,根据东莞虎门港的总体规划和产业 规划,有必要紧跟国内外发展趋势,为企业创造更优良的投资环境,提供更完善 的公共服务。因此,在东莞市虎门港建立起一个大型专业化工交易市场,是很有 必要和迫切的,这不但有利于东莞本地的化工和贸易企业降低贸易成本,更将快 速吸引周边其他城市的企业进驻,使虎门港真正成为珠三角的石化产品交易中心, 推动虎门港石化产业的进一步发展。 以东莞市虎门港化工品交易市场项目建设为设计蓝本,运用项目管理的可行性 研究分析方法,通过对珠三角化工品贸易状况、发展趋势和国内交易市场进行深 入调研和分析,针对在虎门港建设化工品交易市场的必要性和合理性展开讨论, 分别从项目的政策依托、市场需求和项目定位、运营模式、交易模式的选择、项 目选址、工程建设方案、软硬件投入、投资方选择、经济效益、社会效益等方面 着手分析,经过严谨的分析和测算,从技术、经济角度给出项目建设的可行性意 见。 虎门港化工品交易市场项目,符合国家相关政策法规和规划,属于国家和地 方产业政策鼓励发展的公共服务配套项目。广东省化工品需求量和交易量巨大, 发展前景良好。虎门港化工品交易市场的建设将有利于确立石化产品的地区定价 权,于改善虎门港投资环境,降低企业贸易成本,规范企业贸易行为,推动虎门 港石化产业的进一步发展;带动仓储、物流等相关产业的发展,拉动地方经济, 具有较好的社会和经济效益;虎门港地区有巨大的石化产品仓储潜力,拥有前景 较好的立沙岛石化基地,项目的依托条件良好。 东莞市虎门港建设化工品交易市场项目建设,在技术、经济上均可行,具有 一定的投资前景,在社会上也具有较强的影响力,具有较好的社会效益,并且的 确适应广东省交易市场发展政策,利于广东省化工行业的可持续性发展,是一项 很有发展前景的项目。 关键词, 虎门港;化工品交易市场;可行性研究;项目管理II Abstract The project feasibility study has become the essential part of corporate management, and attracted growing concerns from entrepreneurs. The standard of project management and the precision of the feasibility study have become two major factors influencing corporate profits. In the Pear River Delta, the petrochemical industry develops rapidly, and the market demand is growing by day. Under the background that many chemicals storage and logistics companies are gathering around Humen Port, in accord with Dongguan Humen Port's general blueprint and industry plan, it is essential for the government to follow the development trend both domestic and aboard, create much better investment environment and provide better public service. Therefore, to build a large professional chemical trading market around Dongguan Humen Port is necessary and urgent. It will not only lower the trading cost of the local chemicals factory and trader but will also attract more enterprises from nearby cities, which will actually make Humen Port the center of chemicals trading in Pearl River Delta and boost the development of Humen Port chemical industry. The feasibility study, designed with the blueprint of Dongguan Humen Port Chemicals Trading Market Project, facilitated with project management feasibility study analysis method, develops discussion centering the necessity and rationality of building Humen Port Chemicals Trading Market, analyses from different aspects such as policy support, market demand, project positioning, operational mode, trading mode selections, project locating, project construction plan, software and hardware input, investor selection, economic effects and social effects, and finally gives project feasibility suggestions from the technical and economic aspect after diligent analysis and calculation. First, this feasibility study outlines the background, the significance and an overall framework of the study. Next, it enters the core of the study after detailing the project pr ofile, the perspectives and the environment of the project. The core of the study includes rational analysis and repetitive argumentation of the project construction plan, from ma rket analysis and positioning of the project, the study and selection of the trading mode t o the implementation of the plan.With in-depth and rigorous argumentation layer by lay er, it make complex analysis from three aspects of investment estimates, financial analyIII sis and social benefits, and finally demonstrate the economic efficiency of building the Human Port Chemicals Market. The result from the feasibility study shows that the project is feasible both technica lly and economically, with certain investment perspective, and strong social impact or ef ficiency. It is a promising project which surely accords the Guangdong trading market d evelopment policy and facilitates the sustainable development of Guangdong chemicals industry. Key words: Human Port; Chemicals Trading market; Feasibility studies; Project managementIV 目 录 摘要...................................................................................................................... III Abstract.....................................................................................................................II 第 1 章 绪论............................................................................................................ 1 1.1 选题背景和研究意义 ................................................................................ 1 1.1.1 选题背景 ........................................................................................ 1 1.1.2 研究意义 ........................................................................................ 2 1.2 国内外相关文献研究状况 ....................................................................... 3 1.2.1 国外文献研究状况 ........................................................................ 3 1.2.2 国内文献研究状况 ........................................................................ 5 1.3 研究内容及框架 ........................................................................................ 6 1.4 研究方法和创新之处 ................................................................................ 7 1.4.1 研究方法 ........................................................................................ 7 1.4.2 创新之处 ........................................................................................ 8 第 2 章 项目可行性研究的理论阐释.................................................................... 9 2.1 项目可行性研究的基本涵义 ................................................................... 9 2.1.1 项目可行性研究的目的 ................................................................. 9 2.1.2 项目可行性研究的依据 ............................................................... 10 2.1.3 项目可行性研究的要求 ............................................................... 10 2.2 项目可行性研究的内容和报告的编写 ...................................................11 2.2.1 项目可行性研究的内容 ................................................................11 2.2.2 项目可行性研究报告的编写 ....................................................... 12 2.3 项目可行性研究的作用 ......................................................................... 13 第 3 章 虎门港化工品交易市场建设的必要性和选址、环境分析.................. 15 3.1 项目建设的必要性分析 .......................................................................... 15 3.1.1 珠三角地区是化工品原料的主要集散地和最终消费地 .......... 15 3.1.2 珠三角将建成精细化工重要生产聚集地 .................................. 16 3.1.3 东莞虎门港地区是最优的化工品仓储和中转基地 .................. 18V 3.2 项目建设的选址分析 ............................................................................. 18 3.2.1 项目建设的选址概况 .................................................................. 18 3.2.2 项目工程地质地貌 ....................................................................... 19 3. 2.3 项目建设的有利条件分析 ......................................................... 20 3.3 项目建设的环境分析 .............................................................................