98年以来,由于国家积极的财政政策,拉动了基础设施的建设,我国的交 通建设取得了前所未有的进步,路面机械的市场需求迅速崛起并日益扩大。 虽然路面机械市场起步晚,但其技术起点高,进入该行业的国内企业实力一 般较强。同时路面机械制造业又是我国开放较早的行业,国际上著名公司均已进 入了中国市场。 为抓住市场机遇,谋求快速发展,同时应对激烈的市场竞争,晨通公司准备 实施成套路面机械的项目投资。 本文运用管理学和经济学的理论和方法,对该项目实施的资源和技术做了研 究,着重分析了该项目产品的需求和竞争状况,并对实施该项目的经济效果和不 确定性做了分析评价,旨在为晨通公司的项目决策提供有益的参考。 关键词:路面机械项目投资可行性分析硕士报告晨通公司路面机械项目投资可行性研究 AbstfaCt Sinee1998,theeonsrruetionofbasieestabliS11i11entinehinahasbeenPushedby activefinaneialPolicy.Andthedemandofroadmachinerymarkethasrapidlygrown uPandbeenenlargeddaybydaybeeauseofoureountry,5eommunieationlinehas gainedunPreeedentedProgress. ThestartingPointofroadmaehineryteehnology15highthoughroadmachinery marketstartedlatel丫50thestrengthofdomestieenierprises15muehmorestrong.At thesametimeallinternationalfamousenterpriseshasenteredintoehina. InordertoeatehtheoPPortunitytoextendthecomPanyseale,Chengtong ComPany15timelyPreParingforfetchingoutaseriesofroadmaehineryProjeetas soonasdealingwithfuriouseomPetitiononthemarket. ThePaPerstudiestheresoureeandteehnologyaboutcarryingoutoftheProjeet bythemethodsandtheoryofmanagementseieneeandeeonomies,laysstresson analyzingthedemandandeomPetitioneondition,demonstrateseeonomynatureand undeterminablenatureoftheProjeet.Thepaper,5Purpose15togivesomeProfit refereneestof-numberPoliey一makingfortheProjeet. Keywords:RoadMaehine仃ProjeetInvestlnentFeasibilityanalysis硕士报告晨通公司路面机械项目投资可行性研究 目录 1前言.................................,......................................................,.................1 2晨通公司简介.........................…,................,…几................................3 项目产品的主要技术性能和特点...................................................................6 3 . 1项目构成及简介.........................................,......................·.···品···6 3.2智能型全液压摊铺机…,.........................................................................6 3 . 3全液压铣刨机............................................、,............,............8 3 . 4热补型多功能养护车.......,...............................................................9 3 . 5环保型路面养护车...........................,·············································10 3 . 6项目选取原因..…,......,..…..............................................,........n 3 . 7路面机械行业特点............................·.················································11 市场预测及竞争对手分析.............................................................................13 4.1市场预测...........................,........................................................·····13 4.2竞争对手分析..........................................、、.......,............20 4 . 3“入世”对路面机械行业的影响及对策.,......................,...·..27 5项目的实现能力分析.....................,.........................................................29 5 . 1生产纲领..............,.、.…,二,...........,..............................................29 5 . 2产品生产的工艺流程.......................................‘....................,…29 5 . 3外购及外协分析........,..........................,...................................32 5 . 4动力、设施状况分析..............................................................................32 5 . 5项目计划实施进度...............................,..…‘,..................................33 6新增投资估算和资金筹措.......................................,...............................34 6 . 1固定资产投资预算...............................................................................34 6 . 2流动资金估算,二‘.,…,.......................................................................36 6 . 3项目新增总投资分析...........................................................,.。.......38 6 . 4资金筹措........................,................................................................39 7项目的经济分析...............................................................................................41 7 . 1基础数据................,..........................................,.......................41 7 . 2财务计算和经济评价........,............................................................42 8项目的不确定性分析.....................................................,...........................46 8 . 1盈亏平衡分析.............................................,...,............................46 8.2敏感性分析....................................................................,................47 结论...................................................·...··..······.··...................................................51 致谢..........,二,..…...........························、·····.............................................60 主要