I 摘要 随着我国社会经济的持续发展，党的十六大提出了全面建设小康社会的发展 战略目标，国务院也将发展农村通信作为今后工作重点之一。中国移动实施的村 通工程，是贯彻落实中央全面建设小康社会战略目标、促进农村经济发展和社会 稳定的需要，而全面响应中国移动开展村通工程建设的号召，需要有一套确实可 行的可行性方案显得尤为重要。凉山移动村通工程基建服务外包项目可行性研究 就是在此背景下结合四川省凉山州的实际情况所展开的调查、研究分析。 本文所撰写的凉山移动村通工程基建服务外包项目可行性研究就是在凉山移 动开展二期村通工程基建服务外包决策前，结合一期村通工程基建开展的经验对 二期拟建的村通工程基建设施进行服务外包项目的客户市场、技术方案、财务效 益等各方面进行的可行性分析和探讨。本文通过采用科学的手段和方法对凉山移 动村通工程基建服务外包项目的客户市场进行预测分析，对拟采用的技术和建设 建设方案进行比较论证，对基建设备建成后带来的社会和经济效益进行评价，对 开展整个凉山移动村通工程基建服务外包项目的风险进行识别评价并采取相应的 应对措施，并得出整个最终可行性研究的结论，以此为为凉山移动村通工程基建 项目的建设决策提供可靠的科学依据。 本文的撰写研究共分六个方面的内容，本文首先在阐述了报告研究背景及意 义的基础上对服务外包项目的可行性研究和风险管理方面的相关理论及研究现状 进行了梳理并说明了研究的内容、方法和技术框架，然后根据报告撰写研究的需 要对凉山移动村通工程基建服务外包项目进行了简要介绍；接着在全面分析和了 解项目的基础上重点对凉山移动村通工程基建服务外包项目的客户市场、技术方 案、财务效益进行了可行性研究和分析；最后根据凉山移动村通工程基建服务外 包项目的可行性研究实际情况进行了风险管理方面的分析，并最终得出研究结论。 关键词，村通工程，服务外包项目，项目管理，可行性研究，风险管理ABSTRACT II ABSTRACT With the continuous development of social economy in our country, the party's sixteen big put forward the comprehensive construction well-off society goal of development strategy, the State Council will be the development of rural telecommunication is one of the focal points of work in the future. China Mobile's implementation of the project, is the implementation of the central government comprehensive strategic goal of building a well-off society, the need to promote economic development and social stability in rural areas, and the overall response to China Mobile to carry out the village engineering construction's call, it needs a set of practical feasible plan is very important. Investigation and analysis of actual situation, the Sichuan Province of Liangshan, combined with the feasibility study of the project infrastructure service outsourcing project of Liangshan mobile village is in this context. Liangshan mobile village the write through engineering services outsourcing project feasibility study is moves in Liangshan to carry out the two phase of the village engineering services outsourcing decision, feasibility analysis of the combination of the first phase of the village engineering infrastructure development experience on the two period the village engineering infrastructure service outsourcing market, technology plan, financial benefit, and to explore. In this paper, analysis and prediction by using scientific means and methods of Liangshan mobile village engineering services outsourcing customer market, comparison and demonstration of the construction technology and construction scheme, to bring infrastructure after the completion of the social and economic benefit evaluation, risk to carry out engineering services outsourcing projects throughout Liangshan mobile village identification evaluation and take corresponding measures, and gets the final feasibility study, to provide a reliable scientific basis for engineering construction project for Liangshan mobile village construction decision. Research of this paper is divided into six aspects, firstly the theory feasibility study and risk management of outsourcing project in the basis of the background and significance of the research and describes the research contents, methods and technicalABSTRACT III framework, then according to the need of thesis writing research the move to Liangshan the village engineering services outsourcing projects are briefly introduced; then, based on a comprehensive analysis and understanding of the project focus on Liangshan mobile village engineering services outsourcing customer market, technology, financial benefit of the feasibility study and analysis of the actual situation; feasibility study according to the Liangshan mobile village engineering construction service outsourcing projects are analyzed in terms of risk management, and finally draws the conclusion of the study. Key words ， The village engineering, Service outsourcing project, Project management, Feasibility study, Risk management目录 IV 目 录 第一章 绪 论................................................................................................................ 1 1.1 报告研究的背景及重要意义 ................................................................................ 1 1.1.1 研究的背景 ..................................................................................................... 1 1.1.2 研究的意义 ..................................................................................................... 2 1.2 相关理论综述及研究现状 .................................................................................... 3 1.2.1 服务外包项目管理 ......................................................................................... 3 1.2.2 服务外包项目可行性研究 ............................................................................. 4 1.2.3 服务外包项目风险管理 ................................................................................. 5 1.2.4 国内外研究现状 ............................................................................................. 6 1.3 报告研究的内容、方法及路线 ............................................................................ 7 1.3.1 研究的内容 ..................................................................................................... 7 1.3.2 研究的方法 ..................................................................................................... 8 1.3.3 研究的技术路线 ............................................................................................. 8 第二章 凉山移动村通工程基建服务外包项目介绍................................................ 10 2.1 项目背景 .............................................................................................................. 10 2.1.1 凉山移动村通工程建设问题的提出 ........................................................... 10 2.1.2 凉山移动村通工程建设的基本要求 ........................................................... 10 2.2 项目概况 ...............................................................................................................11 2.2.1 四川村通试点工程概况 ................................................................................11 2.2.2 凉山移动村通工程建设基本情况 ............................................................... 12 2.3 项目建设的思想与建设原则 .............................................................................. 14 第三章 凉山移动村通工程基建服务外包项目市场可行性分析............................ 16 3.1 项目市场需求分析 .............................................................................................. 16 3.2 凉山移动村通工程基建服务外包项目市场业务分析 ...................................... 17目录 V 3.2.1 用户市场调查与预测 ................................................................................... 17 3.2.2 用户市场普及率法分析 ............................................................................... 18 3.2.3 用户市场普及率预测 ................................................................................... 19 3.3 凉山州移动公司本期工程市场用户预测分析................................................... 20 3.3.1 市场用户预测方法分析 ............................................................................... 20 3.3.2 凉山移动公司本期工程市场用户预测 ....................................................... 21