在“十三五”规划背景下，中国加快金融体制改革和市场开放，深入开展金 融服务技术创新，规范金融秩序等多项举措。同时，随着多层次资本市场的发展 和完善，个人以及居民可投资资产规模的快速增长，投资者对投资理财的需求日 益迫切，给券商行业带来了严峻的挑战和全新的机遇。这种背景下券商依靠传统 经纪业务的获利空间越来越小，只有通过专业化的综合金融服务提升中间业务收 入来弥补传统经纪业务收入下滑带来的缺口，财富管理业务将成为券商新的利润 增长点和核心竞争力。 本论文以平安证券财富管理业务发展的优化过程为研究对象，通过对国外内 财富管理业务发展情况进行分析研究，运用实证分析法、定性和定量分析法，对 平安证券的发展现状进行分析，提出财富管理业务发展过程中存在的问题，设计 出对应的优化方案，解决公司在客户分类服务、产品组合设计、团队建设、风险 管理等方面的问题，并对方案的实施提供保障措施和对比评价，最后进行总结并 提出对研究问题的展望。 通过对平安证券财富管理业务优化方案的分析设计，目的在于实现客户资产 保值增值，为公司带来长远的经济利益和发展,实现投资者、财富经理与企业共 赢的局面，同时为其他证券公司的财富管理业务开展工作提供参考借鉴，对促进 金融市场健康发展具有积极意义。 关键词：证券公司，财富管理业务，优化方案II STUDY ON THE OPTIMIZING SCHEME OFWEALTH MANAGEMENT BUSINESS OF PINGAN SECURITIES Abstract In the context of the 13th five year plan, China has accelerated the reform of the financial system and the opening of the market, carried out in-depth technological innovation in financial services, and standardized financial order. At the same time, with the development and improvement of multi-level capital market and the rapid growth of the scale of personal and residential investable assets, investors' demand for investment and financing is increasingly urgent, which brings severe challenges and new opportunities to the securities industry. In this context, the profit space of securities companies relying on traditional brokerage business is becoming smaller and smaller. Only through professional comprehensive financial services to improve the income of intermediary business to make up for the gap brought by the decline of traditional brokerage business income, wealth management business will become a new profit growth point and core competitiveness of securities companies. This paper takes the optimization process of the development of wealth management business of Ping An Securities as the research object. Through the analysis of the development of wealth management business in foreign countries, using empirical analysis, qualitative and quantitative analysis, it analyzes the development status of Ping An Securities, puts forward the problems in the development process of wealth management business, designs the corresponding optimization scheme, and solves the company's problems. In customer classification service, product portfolio design, team building, risk management and other aspects, and the implementation of the program to provide safeguards and comparative evaluation, and finally summarize and put forward the prospect of research issues. Through the analysis and design of the optimization scheme of wealth management business of Ping An Securities, the purpose is to maintain and increase the value of customer assets, bring long-term economic benefits and development to the company, realize the win-win situation of investors, wealth managers and enterprises, and provide reference for other securities companies to carry out wealth managementIII business, which is of positive significance for promoting the healthy development of financial market . Key words: securities company, wealth management business, Optimizing SchemeIV 目 录 中文摘要.................................................I Abstract ................................................ II 第一章 绪论 .............................................1 1.1 研究背景与研究意义......................................... 1 1.1.1 研究背景................................................1 1.1.2 研究意义................................................5 1.2 研究思路与研究方法......................................... 6 1.2.1 研究思路................................................6 1.2.2 研究方法................................................6 1.3 研究内容与研究框架......................................... 7 1.3.1 研究内容................................................7 1.3.2 研究框架................................................8 第二章 财富管理业务的相关理论综述 .......................9 2.1 财富管理业务的相关理论..................................... 9 2.1.1 价值投资理论 ............................................9 2.1.2 现代证券投资组合理论 ...................................10 2.1.3 前景理论 ...............................................11 2.1.4 生命周期理论 ...........................................11 2.2 国内外金融机构财富管理业务发展概述........................ 11 2.2.1 国外金融机构财富管理业务发展情况.......................12 2.2.2 国内金融机构财富管理业务发展情况.......................13 2.3 国内外研究情况............................................ 17 2.3.1 国外研究情况...........................................17 2.3.2 国内研究情况...........................................17V 2.3.3 国内外研究情况总结和启示...............................18 第三章 平安证券财富管理业务发展现状及问题分析 ..........20 3.1 公司简介.................................................. 20 3.1.1 业务状况...............................................20 3.1.2 财务状况...............................................21 3.1.3 职工状况...............................................22 3.2 平安证券财富管理业务的发展现状............................ 23 3.2.1 财富管理业务基本情况...................................23 3.2.2 财富管理业务发展情况...................................25 3.3 平安证券财富管理业务存在的问题及原因分析.................. 28 3.3.1 客户结构不合理.........................................28 3.3.2 产品及服务模式单一.....................................29 3.3.3 专业人才储备不足.......................................30 第四章 平安证券财富管理业务优化方案设计 ................33 4.1 财富管理业务优化方案设计目标.............................. 33 4.1.1 总体目标...............................................33 4.1.2 具体目标...............................................33 4.2 财富管理业务方案设计原则................................. 35 4.2.1 严控风险原则...........................................35 4.2.2 适当性原则.............................................35 4.2.3 以市场需求为导向原则...................................35 4.2.4 全面性原则.............................................35 4.3 财富管理业务优化方案设计方法和实现途径.................... 35 4.3.1 优化方案设计方法......................................35 4.3.2 优化方案实现途径......................................36 4.4 平安证券财富管理业务优化分析.............................. 36VI 4.4.1 客户分类优化分析.......................................37 4.4.2 服务体系优化分析.......................................40 4.4.3 产品组合优化分析.......................................42 4.4.4 团队建设优化分析.......................................51 4.4.5 优化措施总结 ...........................................54 4.5 财富管理业务风险控制...................................... 55 第五章 平安证券财富管理业务优化方案对比评价与实施保障 ...56 5.1 财富管理业务优化方案前后对比评价.......................... 56 5.2 平安证券财富管理业务优化方案实施保障...................... 56 5.2.1 公司开展财富管理业务的内在条件.........................56 5.2.2 全面做好投资者教育工作.................................57 5.2.3 持续提升团队的适当性服务能力...........................57 5.2.4 加强企业文化建设.......................................58 第六章 研究结论与展望 ..................................59 6.1 研究结论.................................................. 59 6.2 研究展望.................................................. 60