体育彩票的官方定义是经过国家法律允许的，为了筹集体育事业发展所 需必要经费由政府授权发行、以体育竞技赛事活动或与体育相关的活动为媒 介、印有数字、图案、文字等，供人们按意愿购买和填写的并按特定的规则 取得中奖权利的票证。随着我国国内彩票事业体系发展的日益完善，体育彩 票的玩法随着时代的变革也变得种类繁多。竞猜型赛马彩票是众多竞猜型体 育彩票中的一种，将赛马比赛的结果作为竞猜对象，根据对赛马比赛的预测 结果与实际比赛结果是否一致而确定中奖结果的票证。 本研究首先介绍了国内彩票行业发展的现状以及存在的诸多问题，由于 存在的这些问题，国内资金外流、私彩横行的存在，这些问题亟待解决，而 竞猜型赛马彩票可以在很大程度上解决这些问题。通过文献资料法查找整理 归纳出了体育彩票的定义，进而总结竞猜型体育彩票以及竞猜型赛马彩票的 含义。此外，通过查阅整理文献，分析国外各发达国家和地区开展赛马彩票 的历史、现状，回顾我国发行体育彩票的状况以及搜集整理国内学者对竞猜 型赛马彩票的研究现状，得出竞猜型赛马彩票应借鉴国外发达国家比较成熟 的发行模式，并且发行竞猜型赛马彩票有利于增加体育彩票的种类、丰富竞 猜型体育彩票内涵、可使得体育彩票与体育运动紧密相连、提高竞猜型体育 彩票的吸引力，进而增加销售额。 本研究采用文献资料法、访谈法、实地调研、逻辑分析等研究方法,对区 位优势和旅游资源、自然条件、基础设施和经验、民俗文化、政策法律支撑、 经济效益和社会效益等多个方面阐述分析了内蒙古自治区试点发行竞猜型赛 马彩票的可行性因素，发现内蒙古自治区试点发行竞猜型赛马彩票既能够促 进消费、带动其他行业发展、促进体育和公益事业发展，又能够有效打击非 法赌博、宣传以马文化为核心的蒙古族传统文化以及在丰富人民文化生活等 方面有极大的促进推动作用。此外对目前自治区马产业的现状进行了总结, 并对发展策略等问题进行了探究,结合赛马运动和赛马博彩的特点,讨论内蒙 古自治区试点发行竞猜型赛马彩票的必要性,将国内其他省市和地区的优势 与内蒙古自治区相对比，得出内蒙古自治区试点发行竞猜型赛马彩票的优劣 之处。之所以竞猜型赛马彩票没能开展是因为目前内蒙古自治区没有将现有 资源进行优化整合，自治区申批试点发行竞猜型赛马彩票迫在眉睫。最后建内蒙古师范大学硕士学位报告 II 议内蒙古自治区应当为试点发行竞猜型赛马彩票做好一切前期准备工作，如 专业赛马人才的培养；在实施的过程中应适当借鉴西方发达国家的成熟模式， 做到兼顾惠及民生的慈善公益事业；此外自治区应制定专门的政策来支持内 蒙古自治区试点发行竞猜型赛马彩票，自治区体育彩票管理中心应当不遗余 力的去争取试点这个牌子；监管和运营应当由不同的部门来担任，做到政企 分开。只有这样才能使内蒙古自治区顺利试点发行赛马彩票，并在全国范围 内推广发行。 关键词，竞猜型赛马彩票，可行性，体育彩票，试点，内蒙古自治区内蒙古师范大学硕士学位报告 III ABSTRACT The official definition is the result of the national sports lottery permitted by law, in order to raise the necessary funding for the development of sport necessary authorization issued by the government to athletic events and sports-related activities or events for the media, printed with numbers, patterns, text, etc., willingness for people to buy and fill by specific rules in accordance with the right to acquire the winning ticket. With the development of China's domestic Lottery system has improved steadily, sports lottery games are played with the change of the times has become a wide variety. Guess horse racing lottery is one of many in a sports lottery, horse racing is a result of the object as a quiz, people predicted based on horse racing results are consistent with the actual results of the competition results and determine the winning ticket. This study introduces the development status of domestic problems and the presence of the lottery industry, due to the presence of these issues: domestic capital outflows, the existence of rampant illegal lottery ticket, these issues must be resolved, and quiz-type lottery race can be solved to a large extent These problems. Find summarizing a sports lottery by definition of literature, and then summarize the meaning Guess sports lottery and horse racing lottery. Furthermore, sorting through literature review, analysis carried out horse racing lottery foreign developed countries and regions, Past, Present and review the status of China's Sports Lottery and collected research status of domestic scholars Guess horse racing lottery, horse racing lottery should come Guess learn from foreign countries more mature release mode, and release Guess race in favor of increasing the variety of sports lottery, sports lottery Guess rich connotation, can make sports lottery and sports are closely linked, to improve the attractiveness of quiz-type sports lottery, thus increasing sales. Then elaborated in many ways locational advantages and内蒙古师范大学硕士学位报告 IV tourism resources, natural conditions, infrastructure and experience, folk culture, policy and legal support, economic and social factors, such as analysis of the feasibility of a pilot issue of Inner Mongolia Autonomous Region Guess race lottery, found in Inner Mongolia Guess autonomous pilot release issued both to promote the consumption of horse racing lottery, stimulating development of other sectors, to promote the development of sports and public welfare, but also to effectively combat illegal gambling, publicity horse culture as the core of traditional Mongolian culture, and in enriching people's cultural life aspects have greatly contributed to promoting. In this study, literature, interviews, field research, research methods and logical analysis of the Inner Mongolia Autonomous Region issued a pilot run lottery Guess race feasibility factors were summarized analysis. The current status of the autonomous region of the horse industry are summarized, and the development of strategies and other issues to explore, combine horse racing and horse racing betting features, the necessity of Inner Mongolia Autonomous Region issued a pilot Guess race lottery discussion, other domestic provinces and regions The advantages compared with the Inner Mongolia Autonomous Region, Inner Mongolia Autonomous Region draw strengths and weaknesses of the pilot issue Guess horse racing lottery office. Guess horse racing lottery could not carry out because there is no Inner Mongolia Autonomous Region will optimize the integration of existing resources, autonomous Shen batch of pilot Guess race lottery imminent release. Inner Mongolia Autonomous Region final recommendations should be issued a pilot Guess race lottery check all the preparatory work, such as the training of professional horse racing talents; in the course of implementation should be appropriate to draw maturity model developed Western countries, so that both benefit the livelihood of philanthropy ; in addition specific policies should be developed to support the autonomous region of Inner Mongolia pilot release quiz type horse race lottery, sports lottery management center of the autonomous region should内蒙古师范大学硕士学位报告 V spare no effort to fight for the pilot of this brand; regulators and operators should have to serve different departments, so that the government and enterprises separately. Inner Mongolia Autonomous Region is the only way to successfully pilot the race issue tickets and promote the issue in the country. KEY WORDS: Guess Race Lottery, Feasibility, Sports Lottery, The Pilot, Inner Mongolia Autonomous Region内蒙古师范大学硕士学位报告 VI 目 录 1 前言 .................................................. 1 1.1 从全国彩票业发展趋势看竞猜型赛马彩票的发展............ 1 1.2 从世界各国马产业的发展态势看我区竞猜型赛马彩票的发展.. 3 1.3 从经济及社会价值看我区试点发行竞猜型赛马彩票.......... 3 2 文献综述.............................................. 5 2.1 竞猜型赛马彩票国内外研究现状 ......................... 5 2.1.1 竞猜型赛马彩票各发达国家地区的现状 .............. 5 2.1.2 竞猜型赛马彩票国外地区研究现状 .................. 9 2.1.3 竞猜型赛马彩票国内地区研究现状 ................. 11 2.2 内蒙古自治区研究概况 ................................ 14 2.3 相关彩票概念的界定 .................................. 15 3 研究对象与方法 ....................................... 16 3.1 研究对象 ............................................ 16 3.2 研究方法 ............................................ 16 4 结果与分析 ..........