摘要 随着科学技术和社会经济的不断发展,世界进入了数字化、信息化、全球化和产 业化的时代,特别是新媒体咄咄逼人的抢滩势头和央视省级卫视的政策资源人才等优 势的冲击,城市广电传媒的生存空间越来越狭小。在这种严峻的生存危机的逼迫下, 各地方的广电传媒都幵始推行制度改革,以求在巨大的竞争市场中分一杯羹。而与之 配套的,则需要建立一种更加科学的管理制度以及一种有效的考核方式,这样才能够 充分发挥广播电视台内各部门和每位员工的积极性和创造性,提高整体运营效率,并 与其自身的改革发展相适应。 本文以J广播电视台频道制改革后,某频道为主要研究对象,首先详细阐述了绩 效管理相关的概念,之后研究和分析了设计绩效指标的理论基础。通过对J广播电视 台频道制改革基本情况的介绍,来对某频道的绩效管理现状进行了分析研究,同时讨 论了现有的绩效管理范式中存在的不足和这些不足产生的原因以及改革前后的差异。 最后根据之前的讨论介绍提出了优化绩效管理的目的和原则,给出相应的优化思路, 并运用常用的KPI和KPB分析工具来优化设计某频道员工绩效管理,针对性的提出 相应的绩效管理优化保障措施。 【关键词】电视频道;绩效管理;绩效考核; 【研究类型】应用研究 Title: Optimization Scheme Based-on Performance Management for a Channel of the Urban Radio Specialty: MBA Name: Li Xinnan Signature: 大 Tutor: Shi Gaohong Abstract Signature: With the continuous development of science, technology and social economy, the world has entered the digital, information technology, globalization and industrialization era. Facing various aspects of impact of the wave, enterprises have started to reform the personnel system, which were also included various TV stations. In order to promote the modernization of radio and television management, which requires the establishment of a scientific management system and an effective assessment methods, so as to give full play to the radio and television departments and each employee's enthusiasm and creativity, and improve overall operational efficiency. In this paper, radio and television channels after J reform, a channel for the study, through the elaboration of performance management concepts, and thus the theoretical oasis for the design of performance indicators have been studied and analyzed. On radio and television channels reform introduced the basic situation of J on the basis of the performance of a channel management situation is analyzed, pointing out the difference between the pre-reform and post-reform, and analyzed the deficiencies of the existing performance management and the resulting presence the reason, on this basis, that the purpose and principles of optimizing performance management, and explains its optimization ideas, and finally the use of KPI and KJPB analysis tool focused on a particular channel to optimize the design of employee performance management, performance management and puts forward optimization safeguards. 【Key Words】 TV channel; performance management; performance examine 【Research Type I Application study 目录目录 1 导 A 1 1.1选题的背景和意义 1 1.2研究对象和方法 :...... 2 1.3研究思路和框架 3 1.4本文的主要贡献 4 2 般舰 ..5 2.1基本概念 5 2.2重大原理 7 2.3 鎌演$ 9 2.4其他相关概念阐释及研究评论 10 3 J广播电视台某频道绩效管理现状及问题 ^ 12 3.1 J广播电视台简介 12 3.2 J广播电视台实行频道制改革情况 12 3.3改革后某频道目前绩效管理情况 16 3.4某频道绩效管理方案存在问题 221 4 J广播电视台某频道绩效管理问题的成因 J 23 4.1历史原因 23 4.2绩效计划制定过程断层 23 4.3绩效考核与激励挂钩不紧密 : 24 4.4忽视绩效反馈 : : 24 5 J广播电视台某频道绩效管理优化设计方案 25 5.1绩效管理优化设计的目的和指导思想 25 5.2优化设计的重要背景 25 5.3基于关键绩效指标法优化绩效管理设计 26 5.4构建绩效管理的组织保障 33 6 J广播电视台某频道绩效管理方案的实施 35 6.1抓好绩效管理优化的准备 35 6.2规范绩效信息的收集 36 6.3做好绩效沟通工作 38 7 J广播电视台某频道绩效管理方案的评估与修正 40 7.1评估原因 40 7.2评估策略 40 7.3风险防范 40 7.4修正流程 441 8 ^ it 42 8.1主要结论 42 8.2进一步研究的问题