以“美丽厦门，共同缔造”和创建健康城市为契机，厦门迎来了健康促进建设良机。 健康促进（health promotion），是指运用行政的或组织的手段，广泛协调社会各相关部门 以及社区、家庭和个人，使其履行各自对健康的责任，共同维护和促进健康的一种社会行 为和社会战略。早在 1985 年世界卫生组织《渥太华宪章》公布了健康促进的五大领域,社 区行动位列其中,这是对社区工作的重要肯定，健康促进在每个社区工作的落实将直接覆 盖和影响整个城市居民的健康发展。将社区作为健康促进的基地，不断在社区内进行健康 促进实践和在社区间进行经验的传递，以及社区之间健康促进模式的推广，对深入推动实 施厦门“十三五”规划和“美丽厦门”战略规划,甚至对我国公民整体健康水平的提高， 都具有较强的现实意义。 本文主要采用文献资料法、访谈法、案例分析法、逻辑分析法、实地调查法等研究 方法，运用体育健康促进及相关理论基础，结合厦门市社区体育及健康促进发展现状，从 理论上对厦门市开展社区体育健康促进的必要性进行梳理和分析，发现并解决当前社区体 育、健康促进中存在的问题，如社区工作偏向基本的医疗、卫生服务，社区体育服务的资 金、人员配备不足，服务模式的单一化等；其次根据厦门当前的政策、环境、设施等发展 状况对社区体育健康促进的可行性开展论证和研究，并以厦门市多个社区作为调研地点， 将社区体育健康促进理论与实践相结合，检验厦门市部分社区开展体育健康促进的可行 性，尽可能排除个别社区所带来的特殊影响因素，将实践结果和所得经验上升为一般性理 论，并根据理论分析和实践经验提出可行的实施策略和实施途径，最终对厦门市开展社区 体育健康促进的可行性进行论证，并为其它城市或地区开展社区体育健康促进提供经验借 鉴。 关键词：厦门市；社区；体育健康促进；必要性；可行性II Feasibility Study on Conducting Community Sports Health Promotion in Xiamen Abstract In the opportunity of Create Beautiful Xiamen Together and creating healthy city, Xiamen ushers in the great time of the construction of health promotion. Health promotion refers to the social behavior and strategy which take administration or organization means, and extensive coordination among social relevant sectors, communities, families and individuals, to fulfill their responsibility to health and jointly safeguard and promote health. As early as 1985 the World Health Organization Ottawa Charter announced the five areas of health promotion, and community action was among them, which was an important affirmation of community work. The implementation of health promotion work in each community will directly cover and affect the healthy development the entire city residents. Taking community as a base for health promotion, practicing health promotion, transferring experiences and promoting health promotion models between communities have strong practical significance to further promoting the implementation of the 13th Five-Year Plan of Xiamen and the strategic plan of Beautiful Xiamen, and even improving the overall health of our citizens. This paper uses research methods of literature, interviews, case analysis, logical analysis and field survey, and the theory of sports health promotion and other relating theories, and combines with the development situation of Xiamen Community Sports and health promotion. Then theoretically sorts out and analyzes the necessity of community sports health promotion undertaken in Xiamen, and identifies and solves the problems of current community sports health promotion. Such as community work tends to basic medical care and health services, inadequate of community sports service funding and staffing, single service model and so on. Secondly, according to the current development state of policies, environment and facilities in Xiamen to carry out feasibility study of community sports and health promotion. Multiple communities in Xiamen were taken as research sites, and the theory and practice of community sports health promotion were combined, to test the feasibility of community sports health promotion in Xiamen City, and as far as possible to exclude special factors brought by individual communities. Practice results and experience gained will rise as a general theory, and then propose feasible implementation strategies and approaches based on theoretical analysis and practical experience. Finally, the feasibility of community sports health promotion in Xiamen is demonstrated and experience for the sports community health promotion in other cities or regions is provided.III Keywords：Xiamen; Community; Sports Health Promotion; Necessity; FeasibilityIV 目 录 第 1 章 绪论................................................................. 1 1.1 研究背景 ............................................................ 1 1.1.1 体育、健康产业的加速发展 ....................................... 1 1.1.2 全民健身的加速发展 ............................................. 1 1.1.3 体育健康促进成为研究热点 ....................................... 2 1.1.4 厦门市健康城市的创建 ........................................... 2 1.2 研究的意义 .......................................................... 3 1.2.1 推动体育产业发展 ............................................... 3 1.2.2 提升全民健身高度 ............................................... 3 1.2.3 促进美丽厦门的共同缔造及健康城市的创建 ......................... 4 1.3 国内外文献综述 ...................................................... 4 1.4 研究内容与思路 ...................................................... 7 1.5 研究对象与研究方法 .................................................. 8 1.5.1 研究对象 ....................................................... 8 1.5.2 研究方法 ....................................................... 8 1.6 研究的重点、难点、创新点 ........................................... 10 1.6.1 重点.......................................................... 10 1.6.2 难点.......................................................... 10 1.6.3 创新点 ........................................................ 10 第 2 章 相关概念的理论分析.................................................. 11 2.1 健康促进的概念 ..................................................... 11 2.2 体育健康促进的概念 ................................................. 11 2.3 社区体育健康促进的涵义 ............................................. 11 2.3.1 社区体育健康促进的意义 ........................................ 12 2.3.2 社区体育健康促进的内涵 ........................................ 13 第 3 章 厦门市开展社区体育健康促进的必要性分析.............................. 16 3.1 解决当前社区各服务模块的离散 ....................................... 16 3.2 建设健康城市的需要 ................................................. 16 3.3 满足当前社会需求 ................................................... 17 3.4 社区体育健康促进与相关工作的对比优势分析 ........................... 18V 3.4.1 与传统体育活动促进的对比分析 .................................. 18 3.4.2 与社区医疗、卫生工作的对比分析 ................................ 18 3.4.3 与社区体育服务的对比分析 ...................................... 19 第 4 章 厦门市开展社区体育健康促进的可行性分析.............................. 22 4.1 厦门市开展社区体育健康促进优势性分析 ............................... 22 4.1.1 政策、法规支撑 ................................................ 22 4.1.2 环境支撑 ...................................................... 24 4.1.3 科技支撑 ...................................................... 25 4.2 厦门市开展社区体育健康促进存在的问题 ............................... 26 4.2.1 缺乏系统理论基础支撑 .......................................... 26 4.2.2 缺乏实践经验 .................................................. 26 4.2.3 体育资源分布不均.............................................. 26 4.2.4 资金来源单一 .................................................. 27 第 5 章 案例分析:厦门市莲岳社区体育健康促进的开展........................... 28 5.1 莲岳社区基本概况 ................................................... 28 5.2 实施主体的构成 ..................................................... 29 5.2.1 实施主体来源 .................................................. 29 5.2.2 莲岳社区体育健康促进实施主体 .................................. 29 5.3 体育健康促进的开展过程 ............................................. 30 5.3.1 转变理念