摘要
21世纪以来，中国的通讯行业发展迅猛，当今新零售O2O模式的连锁手机
店会成为主流。之前的手机终端销售模式存在“信息不对称”的红利时代已经
结束
现在营销模式已经不能适应行业的发展，从而出现了大量的问题：例如销
售系统出现混乱，渠道冲突越来越严峻，之前的实体店面逐渐消失。这种情况
下销售模式在市场中显示出了重要作用，传统的手机代理商再也没有以前的经
营业绩
本论文在讨论郑州尚风行手机终端销售模式时，发现目前的手机代理商面
临着巨大的生存压力。所以，在探讨郑州尚风行手机终端实体店销售模式时，
对于传统的转变具有重要作用
本论文在选题背景、研究思路、方法及内容创新中，对我国的手机销售渠
道，进行了详细具体的描述，依据目前市场情况，研究郑州尚风行手机终端的
销售方式，得出结论是：目前的销售体系并不能适应市场，公司只有运用多元
化销售体系，同时对郑州尚风行手机终端发展提供新的发展思路，销售模式实
施有效保障
下列内容的研究成果是关于郑州尚风行手机终端在当下的市场竞争环境生
存和发展，实行多元化的营销途径，改变以前的销售方法，借助多元化营销手
段，使企业能够适应现在人群的需求，增强购物最新体验，在售后服务中提升
服务水平，郑州尚风行手机终端凭借互联网这个大平台，对产品进行介绍，方
便客户了解产品的性能，从而形成一个与客户之间的纽带
公司多元化和营销网络平台是未来发展的关键，对实际应用起到指导性作
用
关键词：手机代理商；营销策略；多元化店面发展
II
Abstract
Since twenty-first Century, the development of communication technology in
China has been developing rapidly, and the widespread existence of AI phones has led
to the white hot competition in the mobile phone industry. The previous model of
mobile phone sales has been unable to adapt to the social development in the present
society, and there have been a large number of problems: such as the confusion in the
sales system, the more and more serious business channel conflicts and the gradual
disappearance of the previous entity stores. In this case, the sales model plays an
important role in the market. As one of the main forms, the traditional mobile agent
has no previous achievements. This paper, when discussing the sales model of
Zhengzhou Shang Feng Electronic Technology Co., Ltd., found that the former
mobile agents were faced with huge survival. Pressure. Therefore, when discussing
the entity store of Zhengzhou Shang Feng Xing Electronics Technology Co., Ltd., it
will play an important role in traditional transformation.
In the background of topic selection, research ideas, methods and the changes in
the content of the sex scene, the way of sales sales in China is detailed and detailed.
According to the current market situation, the business sales mode of Zhengzhou
Shang Feng Electronic Technology Co., Ltd. has been made to the company, and the
conclusion is that: The sales system does not adapt to the market. The company only
uses a diversified sales system, at the same time, it provides a new development rule
for the development of Zhengzhou Feng Shang Electronic Technology Co., Ltd., and
the other way of sales operation is effectively guaranteed.
The research results of the following are about the survival and development of
Zhengzhou Shang Feng Electronic Technology Co., Ltd. in the competitive
environment of the present market, the implementation of a diversified approach, the
change of the previous sales methods, and the diversification of the means to enable
enterprises to adapt to the needs of the first flying crowd and enhance the purchase of
the buyers. The latest experience of the goods, in the product price after service and。