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Thesis/Dissertation Guide for Postgraduates
of Northwest University
A thesis submitted to
Northwest University
in partial fulfillment of the requirements
for the degree of Master
in Master of Business Administration
By
Cui Lu
Supervisor: Hui Ning Professor
March 2018
西北大学硕士专业学位论文
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摘要
进入21世纪，人才成为企业竞争的关键，对于任何行业而言，企业稀缺的都是全
面性、专业化的人才队伍，借助有效的人才战略能够增速企业发展步伐，实现企业经营
目的。基于现代企业而言，人才已经实现市场化发展趋势，企业想要获得持续性的良性
发展，就必须注重人才战略，不断的吸引、保留、激励人才，让企业能够在激烈的市场
竞争中占据一席之地。薪酬激励是人才战略中的重要组成。良好的薪酬激励体系不仅能
提高员工的积极性，让员工实现最大效能，也能提升企业人力资源管理能力，促进企业
更好地践行人才战略。本文以AM医药公司作为案例，详细分析AM医药公司员工薪酬
激励现状，借助有效的问卷调查和访谈挖掘AM医药公司员工薪酬激励中存在的问题，
并结合相关问题重新设计规划薪酬激励方案。最终目的是确保AM医药公司员工薪酬激
励体系能够进一步完善，让薪酬激励体系能够成为企业的竞争优势，借助有效的薪酬激
励体系实现企业更好地发展
本文围绕AM医药公司员工薪酬激励方案优化研究，全文共围绕四部分展开：（1）
主要围绕AM医药公司环境因素分析和员工薪酬激励的现状进行研究，针对AM医药公
司进行SWOT分析，并深度调查了解AM医药公司薪酬结构和福利政策，阐述AM医
药公司薪酬激励的现状；（2）主要挖掘AM医药公司薪酬激励调查及存在的问题，借助
问卷调查和访谈两种方法深入企业调查，挖掘企业在薪酬激励体系方面的真实情况，从
而得出相应的问题；（3）AM医药公司员工薪酬激励方案的优化设计，在明确优化目标
之后，借助岗位的区分，分别针对职能部门人员、专业技术人员、生产人员以及销售人
员进行薪酬方案优化，以此来提升员工的积极性，并助力企业实现经营目标；（4）AM
医药公司员工薪酬激励方案的实施保障，主要从组织、人才、绩效考核、技术、沟通、
企业文化等多个角度探讨薪酬激励方案的实施保障，确保AM医药公司能够按照优化方
案实现薪酬激励
关键词：薪酬激励；薪酬优化；AM医药公司
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Abstract
In the twenty-first Century, talents have become the key to company competition, and the
human resource management is the main channel for companies to improve their
competitiveness. For any industry, companies are in need of comprehensive and professional
talents. With the help of effective talent strategies, companies can speed up the pace of
business development and achieve business goals. For modern companies, there is already the
trend of talent marketization. If companies want to achieve sustainable and sound
development, they must pay attention to talent strategies, and constantly attract, retain and
motivate talents, so that companies can establish themselves in the fiercely competitive
market. The salary incentive is an important part of talent strategies. A good salary incentive
scheme can not only improve employees’ working enthusiasm, help them achieve maximum
efficiency, but also improve the human resource management, and enable companies to better
implement the talent strategies. The increasing attention of the modern companies has been
drawn to the salary incentive scheme. It is essential to optimize and improve the salary
incentive schemes of companies. Taking the AM pharmaceutical company as a case, this
thesis analyzes the status quo of the employee salary motivation in the AM pharmaceutical
company, uses effective questionnaires and interviews to dig out the existing problems, and
redesigns the salary incentive scheme accordingly. The ultimate goal is to ensure that the
salary incentive scheme of the AM pharmaceutical company can be further improved, so that
it can become the company’s competitive advantage and help achieve better development.
This thesis focuses on the optimization research of the salary incentive scheme of the AM
pharmaceutical company. The first part analyses the environmental factors of the AM
pharmaceutical company and the status quo of the employee salary incentive. The SWOT
analysis is conducted on the AM pharmaceutical company, and an in-depth investigation is
conducted to understand the salary structure and welfare policies of the AM pharmaceutical
company, and to elaborate on the status quo of the salary incentive scheme. The second part
mainly analyses the survey on the salary incentive and the existing problems of the AM
pharmaceutical company. Questionnaires and interviews are used for the in-depth company
survey and for finding out the real situation of the company in terms of the salary incentive
system, and the existing problems. The third part is about the optimization design of the salary
incentive schemes for employees. And the fourth part is about the guarantee of implementing
西北大学硕士专业学位论文。