微电影时代来临 Micro film era is coming. We are living in a “micro” era. After the massive popularity of micro blogs and micro novels, online micro films are growing bigger now. A competition between micro films and feature-length films has begun. 《@爱》系列微电影海报 The latest micro film to make it big is the 10-episode short series @Love. The finale 最终集garnered more than 12 million clicks since its February 6 release. 10个爱情故事，10种80后爱情观 . 《@爱》系列微电影海报 Micro films are the product of the combination of traditional films and online videos. As the term suggests, “micro” is the main characteristic, and the length of a micro film can be anywhere between three minutes to half an hour. 《@爱》系列微电影海报 “Because of the easy procedure, many grassroots artists are given the opportunity to make micro films,” said Yin Hong, professor at Tsinghua University’s School of Journalism and Communication, in an interview with China Daily. 《@爱》系列微电影海报 Usually, micro films have small budgets and are completed in a few weeks. The making of a micro film doesn’t require much: a digital video camera, a tripod and a script, plus a director, a cameraman, and a few actors. 《@爱》系列微电影海报 Yin says the starting point for micro films’ popularity was 2010’s Old Boy, an uplifting story about two ordinary people striving to become musicians. The flick racked up millions of views on the video site Youku within a month after it was posted on October 28. 《@爱》系列微电影海报。