comScore, Inc. Proprietary. 2
Introduction
comScore products
MMXMulti-Platform offers comprehensive reporting on more than 300,000 digital media
entities, including their un-duplicated audience size, demographic composition, engagement,
performance within key user segments and behavioural trends. All of these metrics can be
compared across digital media platforms and can be used to understand incremental activity
coming from each platform.
Mobile Metrix captures total mobile audience behaviour on browsers and apps across
smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their
mobile audiences, while agencies and advertisers can strategically plan and buy digital
advertising on mobile platforms to achieve their campaign objectives.
MobiLens Plus matches quantitative observed behaviours with self-reported survey
responses, connecting data about consumers’ mobile content consumption with purchase-
intents, interests and device satisfaction.
Video Metrix provides objective insights with the most accurate and comprehensive
measurement of global online video activity.
This report provides a snapshot of the global
digital landscape, using audience sizes,
demographics and behaviours across all digital
platforms (desktop, smartphone and tablet) to
identify universal trends and unique
characteristics of international markets.
All data comes from the comScore audience
measurement tools referenced across the page.
For more information on this report or comScore
products, contact: worldpress@comscore
comScore, Inc. Proprietary. 3
The State of Global Digital
A look at 13 global digital markets, examining key audience and consumption
indicators across desktop, smartphone and tablet devices
comScore, Inc. Proprietary. 4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
US
A
Ca
na
da
Fr
an
ce
Ge
rm
an
y
Ita
ly
Sp
ainUK
Ar
ge
nt
ina
Br
az
il
M
ex
ico
Ind
ia
Ind
on
es
ia
M
ala
ys
ia
Multi-platformers remain a majority in most markets
% of Total Digital Audience by Platform (Desktop only, Multi-platform, Mobile only)
Source: comScore MMX Multi-Platform, Dec 2017
Multi-platform users (those
who access online content
via desktop and smartphone
/ tablet in a month) remain
the majority overall, with an
average across markets of
46% of the total population.
Mobile only usage now
averages just above desktop
only consumption with a
cross-market average of
30%, driven heavily by large
share in APAC markets,
versus 24% for desktop only.。