RELEVANT BRANDS
INSPIRE PEOPLE
2018
United StatesUnited Kingdom
Germany
China
prophet/relevantbrands-2018
Prophet Brand Relevance Index3 prophet/relevantbrands-2018
Contents4IntroductionDefining RelevanceThe Four Brand PrinciplesThe Top 50 Brands in
the United StatesCategory LeadersKey Findings
21
The Biggest Movers
from 2017 to 2018
22
Top Brands Among
Females / Males
23
Top Brands Among
Millennials / Non-Millennials
24
Spotlight on the Top 25
Brands of 2018
42
Methodology
44
Contact
4 prophet/relevantbrands-2018Prophet Brand Relevance Index
Introduction
At Prophet, we believe that the
strongest brands are the ones
that are relentlessly relevant
and are making a diference in
consumers’ lives. We surveyed
12,694 customers on 299
brands across 37 industries to
develop our customer-driven
brand relevance ranking.
2018。