“The spectacular growth of our industryproves video game developers, artists, andstorytellers are the brightest lights in the USeconomy, finding more ways to delight theworld’s 2.6 billion gamers each year.” - Michael D. Gallagher, President and CEO Entertainment Software Association“I have four kids, and I’ve played video gameswith every one of them. It’s given me a wayto bond with each of them in a unique way.Thanks to video games, I’ve learned moreabout each of my sons and daughters, andabout myself as a father.” - Brian Mazique Writer, Forbes TABLE OF CONTENTS 3 AT-A-GLANCE 4 FULL REPORT THE GAMER HOUSEHOLD 5 THE AVERAGE GAMER 6 AT PLAY 7 FAMILIES AND VIDEO GAMES 8-9 PURCHASING 10-13 ECONOMIC IMPACT 14ESA PARTNERS 15MEMBER COMPANIES 16 ABOUT ESA BACK COVER The Entertainment Software Association (ESA) released2018 Essential Facts About the Computer and Video Game Industryin April 2018. Ipsos Connect conducted the annual research for ESA. The study is the most in-depth and targeted survey of its kind, gathering datafrom more than 4,000 American households and surveying the heads of and most frequent gamers within each household about their video game playing habits and attitudes. The2018 Essential Factsalso includes data provided by the Entertainment Software Rating Board (ESRB), The NPD Group and AudienceNet/New Paradigm Strategy Group. AT-A-GLANCE 4 64% of US households own a devicethat They use to play video games. The average gamer is 34 years old.33% <18 18 17% Gamers age 18 or older representmore than 70 percent ofthe video game-playing population. 60 percent of Americans play video games daily. Adult women represent a greaterportion of the video game-playingpopulation (33%) than boys under 18 (17%). 70% of parents believe video games have a positive influence on their children’s lives. 90% of parents are present when their child acquires a video game. 94% of parents pay attention to the video games played by their child. The average age of the most frequent game purchaser is 36. Of the most frequent game purchasers: 61% ARE MALE39% ARE FeMALE 。。。。。。