Our Findings According to the 2018 Vibes US MobileConsumer Report, people are defaultingto mobile more than ever before toengage with brands—from shopping viamobile wallet to receiving personalizedmessages to activating customersupport via chatbots.For this year’s report, we surveyed1,000 U.S. smartphone owners tounderstand the most compelling trendsin mobile usage so digital marketers cancreate the mobile experiences today’sconsumers expect from brands.Through our fndings we found thatcustomers want to use mobile toengage with brands, but they expecteven more personalization andspecialized incentives to stay engaged. Marketers should continue to invest inmobile marketing strategies such aspromotions, loyalty and new messagingapps as these are steadily growing inadoption and popularity. We invite you to read these importantconsumer insights so you can quicklyapply these learnings as you continuedown your mobile marketing journey.Table of Contents _ Mobile Messaging& Chatbots 05 _ Key Takeaways 25 _ Mobile Loyalty &Mobile Wallets 15 _ How to GetStarted 26 _ Privacy &Personal Data 22 _ Methodology 28 42018 US MOBILE CONSUMER REPORTMobileMessaging& Chatbots Don’t bombard consumerswith un-targeted/irrelevantmessages Perceptions of chatbots andwhy consumers like them 3 2 4 1 WHAT YOU’LL LEARN Consumers expect valuefrom brand messaging,such as incentives, ofersand loyalty rewardsMessaging is theanswerto app overload 。。。。。。