TABLE OF
CONTENTS
Analysis of Greater China Tourists Mobile Behavior Pattern at
Pre-trip and During trip in Japan, Singapore, and Thailand
Grasping the Business Opportunity in
Booming Asia And Intraregional TourismPage5-8
Best Practices of Employing Data+
Marketing Solutions in Asia
APAC Mobile Programmatic Advertising Statistics and Trends
About VponBig Data Group Page34-48
Page24-28
Page9-23
Page29-33
Diving into Asian Tourists’ Mobile Behavior Pattern,
Seamlessly Reaching the Premium Consumers Across Asia
Victor Wu
Co-founder and CEO of Vpon Big Data Group
Wearenowinthe“AI-firstera”,whilstbigdataisthecoreelementtofuelthedevelopmentofArtificialIntelligence(AI).AIandbigdataare
justalovelycouplewithanindispensablerelationship–itwouldnotbebetterwithoutoneanother.That’swhyVpon,asabigdataadtech
company,hasnotonlybeenstrivingpersistentlyfortheamountandqualityofdata,butalsopushingourselvestoadvanceonourtech
infrastructuretobringaboutthebestoutcome.Yet,wevaluehumanintelligencetoo.Webelievetheintegrationofbothcontributesto
collectiveintelligencewhichoutstandsusfromthecrowd.
Thankstotheever-connectednessofmobiledevices,itgenerateshugeamountyetqualitydatabyon-the-goconsumeractivitiesonmobile
devices,makingbigdataeffectiveforbrandstogainacomprehensiveunderstandingonuserbehaviorandtopredictthetrend.Toactin
concertwithdatainsightonAsiantourists,Vponhaslongbeenbuildingthebiggestdatabaseoftourist’smobilebehaviorinthemarket
throughcontinuousaccumulation,consolidation,andanalysisofdatainthepast10years.
Inthisreport,supportedbyVpon’sTrataDMPwhichpossesses60millionAsiantouristsdata,Vpondivesintomulti-dimensionalmobiledataof
Asiantouristsandturnitintoactionableinsightsforbrandstofurtherrefinetheirmarketingstrategies.Graspingthesepowerfulinsights,
brandscanenhancetheabilityoftargetingtouristsatdifferentstageswithdifferentapproaches,achievingamorepersonalizedmobilead
experience.Theprecisionofaudiencetargetingontouristscangreatlyimprovethereturnoninvestmentofmarketingcampaignsand
tremendouslygrowyourcustomerbasewithoutterritoryandtimerestraints.
““Data drives transactions. Big data should be the weapon to gain competitiveness for
all industries and eventually implemented at every level of a company.
Key Findings:
An all-season travel destination for
Greater China tourists, especially for
those from Hong Kong and Taiwan.
Tourists’ choice of destination is less
subjected to seasonal change.
The lead time for Greater China tourists
to prepare for their trip is short, with
less than 50 days. Particularly, tourists
from Taiwan are more likely to make an
ad-hoc trip to Japan.
Having most of the frequent
tourists from Greater China
region, with44% of them visit
more than once in a year with
relatively longer trip (7 days).
ChinaandIndia dominate 46%
biddable mobile ad inventory in
APAC, while more than 60% comes
from mobile app.
THAILANDJAPANSINGAPOREAPAC
46%
Executive Summary
<50
Days。。。。。。