Release Date: March 1, 2017This report reveals the mobile users’ behavior differences between away and in home regions, as well as the latest
programmatic advertising market trends across Asia-Pacific. Recommendations are provided for expanding the
business through cross-border marketing.
Key findings:
Ad's CTR in traveling destinations
has averagely 25% higher than
home regions
American Express received 260%
increase in number of overseas
transaction and 500% increase in
transaction revenue
Greater China has lower eCPM
among Asia-Pacific
China and Hong Kong tourists are
highly-connected with mobile
while Taiwan tourists are active
after 9 p.m.
Executive Summary
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