The GSMA represents the interests of mobile operatorsworldwide, uniting nearly 800 operators with morethan 300 companies in the broader mobile ecosystem,including handset and device makers, softwarecompanies, equipment providers and internet companies,as well as organisations in adjacent industry sectors. TheGSMA also produces industry-leading events such asMobile World Congress, Mobile World Congress Shanghai,Mobile World Congress Americas and the Mobile 360Series of conferences.For more information, please visit the GSMA corporatewebsite at gsma Follow the GSMA on Twitter: @GSMA GSMA Intelligence is the defnitive source of global mobileoperator data, analysis and forecasts, and publisher ofauthoritative industry reports and research. Our datacovers every operator group, network and MVNO in everycountry worldwide – from Afghanistan to Zimbabwe. It isthe most accurate and complete set of industry metricsavailable, comprising tens of millions of individual datapoints, updated daily. GSMA Intelligence is relied on byleading operators, vendors, regulators, fnancial institutionsand third-party industry players, to support strategicdecision-making and long-term investment planning. Thedata is used as an industry reference point and is frequentlycited by the media and by the industry itself. Our teamof analysts and experts produce regular thought-leadingresearch reports across a range of industry topics. gsmaintelligence info@gsmaintelligence Contents EXECUTIVE SUMMARY2 1.INDUSTRY OVERVIEW8 1.1.Europe has limited room for subscriber growth as it approachessaturation 9 1.2.4G migration continues and has plenty of upside with 5G to come10 1.3.Revenue trends and outlook16 1.4.M&A, convergence and the changing mobile market structure18 2.MOBILE DRIVING GROWTH, INNOVATION AND A DIGITALEUROPE 21 2.1.Mobile contribution to economic growth and jobs22 2.2.The GSMA Global Mobile Engagement Index27 2.3.Mobile operators delivering innovation across Europe30 3.LOOKING TO THE FUTURE OF MOBILE – POLICIES FOR ADIGITAL EUROPE 33 3.1.Modernisation of EU telecoms rules34 3.2.The proposed European ePrivacy Regulation36 3.3.The Digital Single Market and the importance of a fresh approachto regulation 36 Contents1Executivesummary THE MOBILE ECONOMY EUROPE 2017 Executive Summary2 。。。。。。