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Amadeus_2018中东消费者旅游报告(英文版)2018.3_230页

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文本描述
A Custom Report Commissioned by:
1. Amadeus
2. Tajawal
3. Jumeirah
Contents
1.Introduction
1.Business Objectives
2.Research Objectives
3.Research Methodology
2.Traveler’s demographics
1.Sample composition
2.Travel
3.Mindset when booking travel
4.Traveller’s demographics summary
3.Travel patterns
1.By Frequency
2.By Destination
3.By Origin
4.Frequency & Destination
5.Destinations: Long, Short, Domestic
6.Duration & Seasonality
7.Destination & Duration
8.Domestic
9.Type of vacations
4.Traveller’s Awareness, Mindset & Search
points
1.Traveller’s Awareness
2.Active Awareness
3-of-Mind Awareness
4.Online search points
5.Offline search points
6.Search points
7.Decision process: Who decides
5.Influencers
1.Influencers
2.Friends, family and colleagues
3.Social media and influencers
4.Offline communication
5.Suppliers & Travel Agents
6.Considerations
1.General Considerations
2.Geopolitics and negative perception of the
destination
3.Visa requirements
7.Evaluation
7.Budget
8.Destination evaluation
9.Hotels
10.Flights
11.Activities considerations
12.Activities
13.Food options
14.Price comparison
15.Search Cycle vs. Effort7.Booking & Experience
1.Reconsideration vs. commitment
2.Search vs. booking
3.Actual booking
4.Choosing packages
5.Packages components
6.Packages & related components
7.Journey duration
8.Post booking
9.Journey gaps
10.Experience & sharing
8.Business Travel (Emerging from Study)
1.Business Travel Pattern
2.Business Travel… How
3.Business Travel… Who
4.Business Travel booking
9.Marketing Personas
10.Messaging / Marketing recommendations
Sub-region specifics:
1.Egypt
2.GCC
3.Levant
Project TeamShadi Kaddoura
Lead Analyst
Field Agencies
Quantitative
Surveys
Focus Groups
Katrina Blunden
Analyst -GCC
Cristina Polo
Engagement Lead
& Analyst -GCC
Wafia El Deeb
Analyst –Egypt &
Levant
Mona Faraj
Lead Oversee。。。