本文以中国移动黑龙江省公司集团专线业务作为研究对象，从政治、经
济、技术、社会等方面全面系统的分析了集团专线业务的外部环境和发展趋
势，结是集团专线业务当前的发展状况进行了详细的分析，根据对竞争能力
的分析，明确了集团专线业务面临的机遇和威胁。着重分析了集团专线业务
的产品资源、财务资源、组织与人力资源、客户资源和品牌资源等内部条件，
指出了其竞争的优势与劣势，并结合战略管理理论，应用SWOT分析方法对
战略态势进行了判断，选择了战略方案，以扩张型战略为选择，提出了集团
专线业务的战略目标和战略方案。从管理模式、业务保证能力、业务支撑、
应收策略等方面提出了战略执行和保障措施
本文对实现中国移动黑龙江省公司集团专线业务在本地区的快速发展具
有一定的现实意义。同时，对中国移动其他地区公司的集团专线业务具有一
定得借鉴意义
关键词：中国移动；集团专线；发展战略
哈尔滨工业大学工商管理硕士学位论文
II
Abstract
With the implementation of the Broadband China strategy led by the
government, the implementation of the 13th Five-Year development strategy of
the group companies is increasingly valued by all operators for its basic network
access services represented by the group leased lines. 2016 is the first year of
China Mobile's 13th Five-Year Strategic Plan. China Mobile firmly established
the development concept of innovation, coordination, greenness, openness and
sharing and accurately grasped the characteristics of Things era Internet and
based on the current situation, long-term deployment and full implementation of
the strategy of large-scale connection. Based on the advantages of existing users,
we will continue to broaden the breadth and depth of connections and focus on
bigger connections, better connection services and stronger connection
applications. Since 2013, China Mobile Group Corporation has proposed that the
Group's customer revenue share should achieve the strategic goal of one-third of
the world has one. In order to achieve this goal, China Mobile Group classified
the Group leased line as the first of the key business, spare no effort to promote
rapid development.
In this paper, the author analyzes the external environment and development
of the group dedicated line services from the aspects of politics, economy,
technology and society in a comprehensive and systematic way by taking the
dedicated line services of China Mobile Heilongjiang Province branch as an
object of the study. Combined with the current development status of the
dedicated line services, and based on the analysis of competitiveness, China
Mobile identifies the opportunities and threats before it. The paper analyzes the
internal conditions of the dedicated line services, such as product resources,
financial resources, organization and human resources, customer resources and
brand resources, and points out the advantages and disadvantages of the
competition. The strategic management theory and SWOT analysis method are
used to analyze the strategic situation. It selected the expansion strategy as the
strategic plan, and put forward the strategic objectives and plan of the dedicated
line services, as well as the strategy implementation and supporting measures
哈尔滨工业大学工商管理硕士学位论文
III
from the aspects of management mode, business assurance capabilities, business
support, strategy and other aspects.
This paper has certain practical significance to realize the rapid
development of the dedicated line services of China Mobile Heilongjiang branch
in the region. At the same time, it has certain reference to the dedicated line
services in other branches.
Key words: China Mobile, dedicated line services, development strategy
哈尔滨工业大学工商管理硕士学位论文
IV
目 录
摘要 ..... I
Abstract . II
第1章 绪 论 .... 1
1.1 研究背景与问题提出 ....... 1
1.1.1 研究背景 ....... 1
1.1.2 研究意义 ....... 2
1.2 国内外研究现状 .. 3
1.2.1 国外通信行业发展战略研究综述 ..... 3
1.2.2 国内通信行业发展战略研究综述 ..... 4
1.2.3 研究述评 ....... 6
1.3 论文内容与方法 .. 6
1.3.1 主要研究内容 ........... 6
1.3.2 研究方法 ....... 7
第2章 黑龙江省公司专线业务发展条件分析8
2.1 专线业务发展简介 ........... 8
2.2 集团专线业务的资源分析 ........... 9
2.2.1 产品资源分析 ........... 9
2.2.2 财务资源分析 ......... 10
2.2.3 组织与人力资源分析 ...........11
2.2.4 客户资源分析 ......... 13
2.2.5 品牌资源分析 ......... 14
2.3 集团专线业务的能力分析 ......... 14
2.3.1 技术能力分析 ......... 14
2.3.2 管理能力分析 ......... 15
2.3.3 支撑能力分析 ......... 16
2.3.4 创新能力分析 ......... 17
2.3.5 市场能力分析 ......... 18
2.4 本章小结20
第3章 中国移动黑龙江公司专线业务发展的战略环境分析 ........... 21
3.1 总体环境分析 .... 21
==>>