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Ahead of the curve
Annual Review of
Football Finance
Sports Business Group
July 2017
Annual Review of Football Finance 2017| Section title goes here
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This 26th edition of the Deloitte Annual
Review of Football Finance documents
English and European professional football’s
business and commercial performance
over the 2015/16 season, which will be
remembered for Leicester City’s remarkable
Premier League title triumph.
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Annual Review of Football Finance 2017| Contents
Foreword 02
Delivering results worldwide 04
The leading team in the business of football 06
Europe’s premier leagues 08
Deloitte Football Intelligence Tool 14
Premier League clubs 16
For all the teams in China 22
Over the top 23
Football League clubs 24
Player transfers 28
For the good of the game 29
Stadia 30
It’s in the game 32
Contents
Edited by
Dan Jones
Sub-editors
Adam Bull, Chris Stenson
Authors
Michael Barnard, Calum Ross, James Savage
and Christopher Winn
Sports Business Group
Telephone: +44 (0)161 455 8787
PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK
E-mail: sportsteamuk@deloitte.co.uk
deloitte.co.uk/sportsbusinessgroup
July 2017
Please visit our website at
deloitte.co.uk/sportsbusinessgroup to download a
copy of the full report and to purchase the Databook.
Databook price 1,000
Our 32 page Databook includes over 8,000 data items on
the various topics covered in this report, prepared on the
basis of our specialist and long-established methodologies.
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Annual Review of Football Finance 2017| Foreword
Foreword
Welcome to the 26th edition of the Deloitte Annual Review of
Football Finance, compiling our analysis and commentary on
the recent fnancial developments within, and prospects for,
the world’s most popular sport.
Whilst the introduction to last year’s 25th
edition of the Annual Review chronicled the
key developments in football fnance over the
last quarter of a century, this year we return
to two familiar themes as we assess the
2015/16 season – the continuation of relentless
revenue growth across Europe’s major leagues,
in particular the Premier League, and the
commitment of this money to spending on
players via transfer fees and wages, again led by
English clubs.
Name of the Game
New broadcasting deals taking efect in the
2015/16 season for UEFA and others, together
with those confrmed in England and elsewhere
for 2016/17 and beyond, continue to have a
profound efect on the fnancial landscape of
Europe’s ‘big fve’ leagues. New deals in Italy
and Spain – the latter being its frst year of
collective selling thus improving the equality of
distributions – provided substantial increases
on previous arrangements whilst the new
Bundesliga deal for international rights in
revenues, as has been the case for well over
a decade now. To compound this situation
the 2016/17 season’s results will refect a new
Premier League broadcast rights cycle, with
central distributions increasing by an average of
The Winner Takes it All
The collective selling of broadcast rights, and
the associated relative equality in distribution,
has been a fundamental strength of the Premier
League over the past 25 years. The league’s
revenue distribution mechanism – the most
equal of the ‘big fve’ European leagues – and
the efective ‘minimum guarantee’ that all clubs
receive as a consequence enables strength
in depth and intense competitiveness as
exemplifed by the shock of Leicester City’s
Premier League title win in 2015/16. In no other
major footballing nation could a club with a
similar profle to Leicester City be able to collect
c.90m in broadcast revenue alone, to help
level the playing feld and give such an ‘outsider’
a shot at glory without reckless overspending.
Whilst Leicester’s remarkable achievement
made it four consecutive diferent winners of
the Premier League for the frst time in the
competition’s history, this unpredictability did not
extend to the rest of Europe’s ‘big fve’ leagues.
Indeed, 2015/16 was the fourth year in a row that
2015/16 will be followed by a domestic deal
starting in 2017/18, which promises to deliver
an impressive 85% increase in revenue on
2015/16 levels.
On a pan-European level, the large increases in
UEFA distributions in 2015/16 made qualifying
for these competitions even more important to
clubs. Examples such as increases of 50% and
80% in the amounts being received by Spanish
and English clubs respectively drive intense
domestic competition to secure these rewards.
Such continent-wide revenue increases, bringing
incentives to compete and stretch fnancial
resources, reinforce the growing importance
and use of fnancial regulations in football. This
drive for club sustainability and development
throughout Europe is a topic discussed further
in
For the good of the game
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However, in spite of the aforementioned
enhanced deals and improved UEFA
distributions, the Premier League continues to
power ahead of the other four big European
leagues, particularly with regard to broadcast
the same three teams – Paris Saint-Germain,
Bayern Munich and Juventus – won the leagues
in France, Germany and Italy, respectively.
Barcelona, meanwhile, retained their La Liga
crown; their third title in four seasons.
Gimme! Gimme! Gimme!
In 2015/16 Premier League revenues rose to a
record 3.6 billion. Each club generated more
on average than the whole top division of 22
clubs did in total in 1991/92 and commercial
revenues exceeded 1 billion for the frst time
in the league’s history. The aforementioned
Premier League champions, Leicester City,
secured a notable revenue increase of
the average revenue of the ‘big six’ clubs.
These six collectively responded strongly and
immediately to Leicester’s accomplishment
by spending more than any other clubs in
the summer transfer window of 2016 before
subsequently occupying the top six places in
the league in the 2016/17 season.
Whilst English clubs have therefore remained
ahead of their European counterparts in
terms of revenue generation, the 2015/16
season also demonstrated their attempts to
enhance their on-pitch position by already
committing to spend some of the increased
broadcast revenue arriving in 2016/17. English
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