本文的论证方法与实践紧密结合，将企业战略管理理论运用的实际的情况中
去。论文首先是对战略发展的相关理论体系进行综述性讨论，其中结合 H 公司精
密焊接事业部的具体情况，激光焊接领域的行业发展状况，对 H 公司精密焊接事
业部在宏观市场环境中的处境进行 SWOT 分析。寻找公司可能存在的外在机遇和
可能潜在的危机，将精密焊接事业部内部的竞争优势和自身劣势进行论证分析，
对战略的实施情况进行认真考核，以提升公司科技竞争实力为主，从产品研发，
市场营销等方面出发，提出了更为优化的解决方案
关键词：精密焊接事业部，战略，市场营销，五力模型
2Abstract
Design and implementation of video teaching management system
based on Andriod platform
The Chinese economy has achieved a series of remarkable achievements in the
three decades since the reform and opening up. It also marks a critical period for
China&39;s economy to take off. In the great change of reform and opening up, economic
development has always been the core policy of the Chinese government, and the
development of the enterprise has a great effect on the economic impact. It is hard to
imagine China&39;s economic reality without a large number of core technology
companies. Like India, the country still has hundreds of millions of people toiling for
food and clothing. The Chinese enterprises, represented by the core technologies,
have contributed to the rapid development of China&39;s economy and greatly improved
China&39;s overall national strength. After a long period of rapid development, China&39;s
economy has begun to enter the new normal, in this context, how to build a core
competitiveness and anti-risk ability of the modernization of large enterprises, is each
enterprise decision makers have to face the reality of the theme. Whether China&39;s
economy into the new normal, manufacturing enterprise can sustainable development
under the new norm, it needs a new complete theoretical system for the enterprise
development strategy to provide methodological guidance, but in the plan formulation
of the strategic plan is, must not from the actual situation, strategic practice may also
need to compromise to reality. Due to the change of China&39;s economic situation, but
the laser need to re-examine, comprehensive thinking in current and future situations,
the methods and development of the enterprise direction, take the initiative to
shoulder the flag of the Chinese high-end manufacturing, and seize the future
opportunities and face all challenges, combined with the actual situation of enterprise
strategic development.
The method and practice of this thesis are closely combined with the practical
3situation of enterprise strategic management theory. Paper first is a review of relevant
theories of strategic development system discussion, including: laser precision
welding business combination, the specific situation, industry development status in
the field of laser welding, laser precision welding of ethnic group in the macro market
environment in the SWOT analysis. Looking for company for possible external
opportunities and potential crisis, precision welding department internal competition
advantages and disadvantages of demonstration analysis, to serious assessment of the
situation of the implementation of the strategy, give priority to in order to increase the
competitive power of science and technology, from product development, marketing,
puts forward a more optimized solutions.
Keywords: Precision welding division, Strategy, Marketing, Five-Force model
4目 录
第 1 章 绪论 ...8
1.1 研究背景..........8
1.2 研究意义..........8
1.3 国内外研究现状..........9
1.3.1 国外研究现状 ...9
1.3.2 国内研究现状 . 11
1.4 研究内容及方法........13
1.4.1 研究内容 .........13
1.4.2 研究方法 .........14
1.5 理论基础..........7
1.5.1 企业战略 ...........7
1.5.2 事业部发展战略 ...........8
1.6 分析工具..........9
1.6.1 PEST 分析..........9
1.6.2 波特的五力分析模型理论 .....10
1.6.3 SWOT 分析 ......10
第 2 章 H 公司精密焊接事业部外部环境.18
2.1 宏观环境分析18
2.1.1 政治、法律环境分析 .18
2.1.2 经济环境分析 .19
2.1.3 社会文化环境分析 .....19
2.1.4 技术环境分析 .20
2.2 微观环境分析20
2.2.1 供应商的议价能力 .....20
2.2.2 购买者的议价能力 .....21
2.2.3 潜在进入者的威胁 .....22
2.2.4 现有的竞争者威胁 .....22
2.2.5 替代品的威胁 .24
5第 3 章 H 公司精密焊接事业部发展情况及 SWOT 分析...........27
3.1 H 公司精密焊接事业部现有体系介绍 ........27
3.1.1 产品研发与生产体系 ....
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