关键词：农业；肉类食品企业；发展战略II
ABSTRACT
The agricultural development of our country has a long history, long-term since
agriculture is the basic i ndustry of our national econom y, occupies an im portant
position in the na tional economy, accelerate the re alization of agricultu ral
modernization is the basic principle for China&39;s economic development, the
development of agriculture not only has important economic significance to th e
healthy and stable development of the national economy, but also because of China&39;s
rural area. The population of the state agricultural benign development is closely
related to the beneficial to the pe ople&39;s livelihood has im portant political
significance. In recent years, the central put forward the developm ent strategy of
agricultural industrialization, the development strategy of leading enterprises of
agricultural industrialization in Jiangxi agricultural high-tech Limited by Share Ltd
bleomycin was studied, carried out a full i nvestigation on the basic situation of
enterprises, Jiangxi Bolai agriculture high-tech Limited by Share Ltd is pork
processing as the center of the group, gr oup for the developm ent of ecological
agriculture the target, industry chain construction scale, this study uses the theory of
enterprise strategic management analysis tools are analyzed in detail on how to
formulate the company strategy, analyzes the influence of political, econom ic and
social, cultural and technological environment for the development of the company
by PEST analysis, the use of strategic management in the P otter five competitive
analysis method the an alysis of the co mpany&39;s market competitiveness, SWOT
analysis method to analyze the advantages and disadvantages of the development of
the company, The opportunities and threat s, based on the above analysis on the
factors that the company&39;s development strategy: to develop new m arkets, develop
new products, im prove product market share; im prove the industrial chain, to
accelerate the integration of construction; the im plementation of b rand strategy,
leading enterprises in construction industry. On how to ensure the implementation of
the strategy, it is put forward from the enterprise personnel and system construction,
capital and technical level to ensure.
Key words: agricultural; meat food enterprise; development strategyIII
目 录
摘要.....I
ABSTRACT...... II
1.绪论.....1
1.1 选题背景及意义..........1
1.2 研究内容..........3
1.3 研究方法..........3
1.4 研究创新..........5
1.5 国内外研究现状..........6
2.相关理论基础.8
2.1 战略管理理论概述......8
2.2 市场营销管理理论概述..........9
2.3 产业链理论概述..........9
3.江西博莱高科发展现状与战略环境分析...12
3.1 江西博莱高科发展现状........12
3.1.1 公司基本情况.12
3.1.2 公司组织机构情况.....13
3.2 江西博莱高科战略环境分析13
3.2.1 外部环境分析.13
3.2.2 竞争力分析.....15
3.2.3 博莱高科的内部环境因素（IFE）矩阵分析...........19
3.2.4 博莱高科的外部因素评价(EFE）矩阵分析20
3.3SWOT 模型分析........21
4.江西博莱高科战略制定.......27
4.1 江西博莱高科战略制定原则及目标27
4.2 江西博莱高科的战略制定....27
4.2.1 开发新产品，拓展新市场.....27
4.2.2 完善产业链，加快一体化建设.........28
4.2.3 加强营销管理，塑造强势品牌.........30
5.江西博莱高科战略实施保障...........32
5.1 夯实人才和制度基础32
5.2 增强资金保障能力....33IV
5.3 提高技术保障水平....34
6.研究结论与展望.......36
参考文献..........37
附 录..39
致 谢....381
1.绪论
1.1 选题背景及意义
当前，我国正处于转变经济增长方式，实行供给侧结构性改革的经济结构
调整的重要时期，我们大家都知道，农业是我们国家经济发展的基础和命脉，
无农不稳，农业能否保持健康稳定发展，保持良性循环的发展态势，对于我国
的经济结构调整、保持经济稳定增长有着十分重要的意义。通过实现农业的生
态化、产业化，进而引导广大农民发家致富，老百姓有钱了，庞大的农村市场
的消费能力和购买能力自然就强了，从而扩大消费在拉动国民经济增长中的比
例，逐步改变长期通过扩大投资拉动经济增长的方法，从而促进国民经济良性
增长。农业产业龙头企业以农产品的深加工为中心，形成产业链，开拓新市场，
建立农业产业服务基地，是农业发展的战略决策。我国经济发展必须进入新的
发展时期，对我国的农业企业的发展，尤
。。。以上简介无排版格式，详细内容请下载查看
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