与此同时我国对政府机构改革不断深入，检验检测市场不断对外开
放，外资检测机构大举进军国内市场，国内各类行业的检测机构也都
相互渗透，国有检测机构脱离政府独立面对市场的趋势越来越明显

求生存、求发展已成为质检机构面临的重要问题

本文以战略管理理论、竞争战略等理论为基础，对国有 S 质检中
心的发展战略进行研究。首先通过宏观环境 PEST 和行业环境五力模
型分析，并结合三种不同类型的品牌质检机构的案例分析对 S 质检中
心的外部环境进行了研究。其次对 S 质检中心内部环境进行分析，运
用了访谈和问卷调查的研究法对 S 质检中心发展过程中存在的问题
进行了分析总结，得出 SWOT 分析结论。然后根据分析制定了现阶段
S 质检中心专业化的发展战略，从技术、服务、品牌这三个方面提出
了针对性的专业化策略，并对战略实施及控制提出了建议

分析得出：在日趋激烈的竞争市场中，国有检测机构面临巨大竞
争与深化改革压力。集中自身优势资源，细分专业市场，提供满足目
标客户群要求的服务，在寻求竞争新优势的同时提高市场占有率，逐
步形成自身的核心竞争力，成为锁具安防专业检测领域的领跑者是目
前对国有 S 质检中心发展相适宜的战略选择。通过技术、服务、品牌
三维度积聚新优势，完善内部服务质量监督与激励体系，构建市场化
运作机制与网络化服务平台为战略保障，从而实现 S 质检中心专业化
的发展战略目标。希望本研究能为改革中的国有质检机构赢得竞争优
势实现发展提供方法和思路，用企业化视角探索国有质检机构的发展
战略，有所为，有所不为

关键词：国有质检机构，专业化战略，战略实施
论文类型：案例分析II
RESEARCH ON THE DEVELOPMENT STRATEGY
OF S QUALITY INSPECTION CENTER
ABSTRACT
With economic development and global market integration, people have been
continuously expressing more requirements on reliability, security and other aspects
of product quality, as well as an increasing demand for testing market. At the same
time, the continuous deepening reform of government organizations in our country,
the increasing opening of testing market to the outside world, foreign inspection
agencies sweeping into the domestic market, mutual penetration in domestic testing
institutions of all kinds of industries, and the even more obvious trend of state
detection institutions becoming independent from government while turning to the
market, all of which have made survival and development become an important
problem that quality inspection institutions are facing with.
Based on the foundation of theory of strategic management and competitive
strategy, this paper carries on research on development strategy of state-owned S
quality inspection center. First, through analysis of macro environment PEST and five
forces model of industry environment, combining with case analysis of three different
types of brand quality inspection organization, the external environment of S quality
inspection center is studied.Second, with regard to the internal environment of S
quality inspection center, interviews and questionnaire survey method are adopted to
analyze and summarize problems existing in the development process of S quality
inspection center, and draw the SWOT analysis conclusion. Then, based on the
analysis, professional development strategy is made for the current status of S quality
inspection center, which puts forward corresponding specialization strategies mainly
from three aspects as technology, service, and brand, also including suggestions to
strategic implementation and control.
Analysis result: Under the increasingly fierce competition in the market, state
detection institutions are facing huge competition and deepening reform pressure.
Focusing on its own superior resources, segmenting professional market, providing
service to meet target customers’ requirements, seeking new competition advantage
and increasing market share, gradually forming its own core competitiveness to
ascend to the leader in locks security professional testing field is the suitable strategic
choice for development of state-owned quality inspection center S.To build up new
advantages through three dimensions of technology, service and brand, improve the
internal service quality supervision and incentive system, establish a market-oriented
operation mechanism and network service platform to guarantee and realize the
specialization development strategy. This study explores development ideas withIII
referable value for state-owned quality inspection institutions in reform, and employs
enterprise’s perspective to probe the development strategy for state-owned quality
inspection organizations, in a spirit of focusing on valuable thing and refraining from
doing unproductive things.
KEY WORDS: State - owned quality inspection agencies; Professional strategy;
Strategy implementation
TYPE OFTHESIS: Case Study浙江工业大学硕士学位论文 S质检中心发展战略研究
IV
目 录
1 绪论 ..1
1.1 研究的背景及意义 ..........1
1.1.1 研究背景 ..1
1.1.2 研究意义 ..2
1.2 研究思路及论文结构 ........2
1.2.1 研究方法和研究内容 ....2
1.2.2 研究思路和结构 ........3
2 相关概念与理论研究文献综述.....5
2.1 相关概念 ......5
2.1.1 质量 ......5
2.1.2 质量检验 ..5
2.1.3 国有质检机构 ..........5
2.2 相关理论 ......6
2.2.1 战略管理定义 ..........6
2.2.2 企业战略理论文献综述 ..9
2.2.3 质检机构战略文献综述 .11
2.2.4 文献综述小结 .........12
3 S 质检中心的外部环境分析 ......14
3.1 宏观环境分析 .14
3.1.1 政治环境..14
3.1.2 经济环境..15
3.1.3 社会环境..16
3.1.4 技术环境..17
3.2 行业环境分析 .18
3.2.1 我国质检机构发展概述..18
3.2.2 市场环境分析..........21
3.2.3 竞争环境分析..........24
3.3 品牌质检机构案例分析 .....29
3.3.1 案例一：广东产品质量监督检验研究院 ...........29
3.3.2 案例二：华测检测 .....31
3.3.3 案例三：SGS 瑞士通用公证行........33
3.3.4 案例分析小结 .........35
3.4 外部环境分析总结 .........36
4 S 质检中心内部环境分析 ........37
4.1 S 质检中心概况 ...........37
4.1.1 S 中心基本情况介绍....37浙江工业大学硕士学位论文 S质检中心发展战略研究
V
4.1.2 S 质检中心人力及组织架构..........37
4.1.3 S 质检中心资产设备情况38
4.1.4 S 质检中心业务及科研情况..........38
4.2 S 质检中心存在的问题分析 .39
4.2.1 访谈调查 .39
4.2.2 访谈结果分析 .........40
4.2.3 问卷调查 .41
4.2.4 问卷调查分析 .........42
4.2.5 S 中心现存问题总结....43
4.3 S 质检中心 SWOT 分析 ......44
4.3.1 优势分析..44
4.3.2 劣势分析..45
4.3.3 机会分析..47
4.3.4 威胁分析..49
4.3.5 SWOT 分析结论.........50
5 S 质检中心专业化战略选择与实施 52
5.1 S 质检中心的使命、愿景和目标 .........52
5.1.1 使命 .....52
5.1.2 愿景 .....52
5.1.3 发展目标 .52
5.2 S 质检中心发展战略选择 ...53
5.3 专业化战略实施方式 .......53
5.3.1 技术能力方面 .........53
5.3.2 服务能力方面 .........54
5.3.3 品牌建设方面 .........55
6 S 质检中心发展战略实施保障与控制 ..........57
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