asdf
Methodology
Adobe
Analytics
Most comprehensive and accurate report of its kind in industry
emphasis in North America)
300 US digital marketers about their views on digital advertising
Data from different Adobe solutions:
Based on analysis of aggregated and anonymous data
Adobe
Marketing Cloud
Adobe Media
Optimizer
Adobe
Primetime
Adobe
Creative Cloud
Key Insights1Digital advertising costs rising 5x faster than inflation
2Competition for consumer eyeballs and new site visitors has become fierce
3Digital channels are growing and emerging channels showing promise
5Data skills permeate creative community to unify experiences
Advertisers still not organized to deliver on consumer’s advertising expectationsHeightening pressure to protect loyal consumer base but need to efficiently steal from competition
will win the game
EXPENSE OF ADVERTISING
Digital Ad Channels Outpace Inflation by 5x
Costs of digital tactics rising faster than TV and
inflation (+71% vs. TV and +500% vs. inflation)
Q4 ‘16)
premium
mobile
Advertising costs far outpace inflation since
advent of digital
began outpacing inflation in the late 1990’s
Television and Super Bowl advertising has
increased 3x and 4.3x more than inflation since
1997A SHIFT FROM THE TRADITIONAL
Tried and True Channels May Be Losing Their Punch for Acquiring Site TrafficTried and true channels may be losing their
effectiveness
+42% over the past two years
+11%
The competition to acquire new traffic is fierce
the past 36 months
(Source: ADI Mobile World Congress Report 2017)
Consumers spend less time on web sites
6% YOY )
Entertainment)
。。。以上简介无排版格式，详细内容请下载查看