Cyber Monday 2017 -US
November 27, 2017
222Source:
Takeaways from Cyber Monday 2017
Cyber Monday and Black Friday proved that the US retail sector is being revitalized through
“”omnishopping”: shoppers using multiple channels and devices for gift buying.
The number of US online shoppers grew
4.8% while the number of purchasers grew
13.4%.
The differential between those growth
numbers indicates that shoppers had
already done their “pre shopping” and were
ready to buy when the big deals of Black
Friday and Cyber Monday were
implemented.
Of the days in this holiday period Thanksgiving
emerged as the new ecommerce-driven
holiday. Black Thanksgivinghad the highest
cart sizes of the season and the highest
percent of mobile commerce.
Cart sizes on Cyber Monday were an
average of $149, with an average item
price of $50. There was no difference
between the value of an item bought on a
computer vs a mobile phone.
The conversion pattern for Cyber Monday
shows that purchasing spiked at 9 AM
EST, when shoppers got to work, lunch
time (12 –2 PM) and 9 PM in the hours
before deals expired.
The breakout gifts of the week based on
what shoppers were searching for were
Google Home Minis, Smart TVs, Instant
Pots, Legos, PS4s, Apple Watches and
Fitbits.
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333Source:Criteo Sponsored Products data 11/1 –27 2017
Cyber Monday: US Shoppers grew 4.8% YoY on Cyber Monday
CYBER MONDAY -US
3%
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5%
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28%
39%
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Change in Shoppers YoY
444Source:Criteo Sponsored Products data 11/1 –27, 2017
Black Friday: Purchasers increased 13.4% YoY
CYBER MONDAY -US
23%
8%6%12%
50%
40%
54%
31%
12%
23%24%
3%
29%
16%
22%
10%9%
-6%
4%
10%
3%
11%
25%
13%12%
-10%
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-10%
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Change in User Purchasers YoY
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