2
About this report
The 2017 U.S. Mobile App Reportleverages several data sources unique to comScore:
deduplicated reporting of digital audiences across desktop computers, smartphones and tablets, andcomScore Mobile
Metrix, which provides deduplicated reporting of mobile web and app audiences across both smartphones and tablets. The
report also includes survey-based data from comScore MobiLens.
charts we compare these results to our August 2016 and August 2015 surveys.
Important Definitions:
oAny reference to “mobile” means the combination of smartphone and tablet. When data is referring specifically to
smartphones or tablets, it will be labeled accordingly.
oAll mobile data is based on Age 18+ population.
oAge 18-34 segment may be referred to as “Millennials”.
oA “unique visitor” is a person who visits an app or digital media property at least once over the course of a month. This
metric, in app parlance, is equivalent to a “monthly active user/MAU”.
For more information about subscribing to comScore services, please contact us at comscore/learnmore.App Overview4
App Download Habits11
App Usage Habits20
Top & Fast-Growing Apps34
App Content Categories45
Summary & Key Findings55
Table of Contents
App OverviewDigital media usage time is driven by mobile apps, with smartphone apps
accounting for half of all time spent
Share of Digital Media Time Spent
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Total Audience, June 2017
Smartphone App
50%
Tablet App
7%
Smartphone Web
7%
Tablet Web
2%
Desktop
34%
。。。以上简介无排版格式，详细内容请下载查看