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MBA硕士论文_长江经济带入境游客市场时空演变研究DOC

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文本描述
摘要
改革开放以来,我国旅游业迅速发展,随着我国对外开放的不断加强以及对
旅游业的重视,我国入境旅游迅速发展。长江经济带旅游资源丰富,是我国入境
旅游发展的重要旅游目的地,长江经济带的九省二市都具有丰富的自然旅游资源
和人文旅游资源,在入境旅游游客和时空分布变化上具有很大的一致性,基于入
境游客市场在长江经济带时空分布的共性,文章将长江经济带做为一个整体来进
行研究,最主要的是发现入境游客市场在长江经济带的一个时演绎规律。可以根
据其结果,深入分析变化原因,对开拓长江经济带的入境游客市场提出相应的建

文章按照长江经济带入境旅游在《中国旅游统计年鉴》公布的 2004-2013
年的相关数据,运用年际集中指数、游客动态度计算长江经济带入境游客市场的
时间演绎规律;运用游客到访率、变异系数、地理集中指数和亲景度来研究长江
经济带的空间演绎规律。通过竞争态指标均值和游客量均值研究长江经济带入境
游客市场的时空演绎。文章主要得出以下结论:2004-2013 年长江经济带入境游
客市场游客动态度较高的省份主要为安徽、湖北和江西等;年际集中较强的地区
为安徽、湖南、湖北和重庆,在多数地区较为均匀。入境游客市场在长江经济带
各地区的游客到访率由高到低依次上海、浙江、江苏、云南、安徽、湖北、湖南、
四川、江西、重庆、贵州。入境游客市场在长江经济带竞争力较强的地区为上海、
江苏、浙江和云南,安徽、湖南、湖北、四川仍然有较大的发展潜力

文章根据长江经济带入境游客市场的时空分布特点提出了市场开拓的建议
如下:构建长江下游国际旅游圈,打造长江中游国际旅游增长极,建成长江上游
国际旅游核心片,构建长江经济带上中下游旅游联动机制

关键词:入境游客市场;长江经济带;时空分布IV
Abstract
Since the reform and opening up, the development of tourism in our country is
growing rapidly .the development of inbound tourism in our country is growing
rapidly with the continuously strengthening of our country opening to the outside
world and attention to the tourism industry .Rich in tourism resources, the Yangtze
river economic belt is an important tourism destination of inbound tourism
development in our country,it has rich tourism resources . along the Yangtze river
economic belt has second city and nine provinces with rich natural tourism resources
and cultural tourism resources, it has great consistency on the inbound tourism
tourists and space-time distribution changes , based on the universal time and space
distribution of inbound tourism source markets in the Yangtze river economic belt, the
generality of the article will study the Yangtze river economic belt as a whole, the
mainest is found that the inbound tourism source markets in the Yangtze river
economic belt of a deductive rules.According to the result, we can analyze the reasons
for such changes and put forward the corresponding Suggestions to develop the
inbound tourism customer market of Yangtze river economic belt .
This article use the tourist data of the Yangtze river economic belt inbound
tourism related published in Chinese Tourism Statistical Yearbook,” from 2004 to
2013, Using the annual tourist attitude, concentration index to observe the time
dynamic change of concentration degree or uniform;Using the tourists visiting rate,
geographic concentration index, coefficient of variation to study the spatial
distribution of inbound tourism in the Yangtze river economic belt; Researching the
Yangtze river economic belt of the inbound tourism source markets time and space
Through the mean value of competitive state index and visitor Numbers.This paper
come to the following conclusion mainly: inbound tourism source markets in
2004-2013 in the Yangtze river economic belt of high regional tourist dynamic mainly
for anhui, jiangxi and hubei, etc.;Interannual concentrated strong areas in anhui,
hunan, hubei and chongqing, in most areas is relatively uniform.Inbound tourism
source markets in the Yangtze river economic belt regional tourists visiting rate from
high to low in turn Shanghai, zhejiang, jiangsu, yunnan, anhui, hubei, hunan, jiangxi,
sichuan, chongqing and guizhou.Inbound tourism source markets in the region along
the Yangtze river economic belt competitiveness strong in Shanghai, jiangsu, zhejiang
and yunnan, anhui, hunan, hubei, sichuan still has great development potential.V
According to the time and space distribution characteristics of the Yangtze river
economic belt inbound tourism source markets put forward the market development
are as follows: downstream of the Yangtze river economic belt to focus on building in
Shanghai as the center of the city tourism development, at the same time, other cities
should make full use of and develop their unique natural resources and cultural
tourism features, creating special tourism project to attract tourists inbound
tourism.The middle reaches of the Yangtze river economic belt where should provide
targeted services according to their own unique culture, regional difference, and
timely response to market tourists make special tourism destination.Upper reaches of
the Yangtze river economic belt should give full play to its own tourism resource
advantage, create differentiation tourism products.
Key Words: Inbound tourism source markets;The Yangtze river economic
belt;Temporal and spatial distributionVI
目 录
第 1 章 绪论....1
1.1 选题背景..1
1.1.1 长江经济带是我国入境旅游的重要旅游带...........1
1.1.2 入境游客市场是我国三大旅游客源市场有机组成部分...1
1.1.3 长江经济带旅游资源存在发展共性...........1
1.2 研究意义..2
1.2.1 理论意义.......2
1.2.2 实践意义.......2
1.3 研究综述..3
1.3.1 国外研究综述...........3
1.3.2 国内研究综述...........4
1.3.3 小结...9
1.4 研究目标和内容..9
1.4.1 研究目标.......9
1.4.2 研究内容.......9
1.5 研究思路和方法10
1.5.1 研究思路.....10
1.5.2 研究方法....10
1.5.3 技术路线图.10
第 2 章 长江经济带概况及相关理论基础界定........12
2.1 长江经济带概况12
2.1.1 长江经济带简介.....12
2.1.2 长江经济带旅游资源优势.13
2.2 相关概念界定及理论基础........14
2.2.1 入境旅游.....14
2.2.2 入境游客市场.........14
2.2.3 入境旅游外汇收入.15
2.2.4 时空分布指标体系.15
第 3 章 长江经济带入境游客市场时间分布..........
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