1The beat of progress: The rise of music streaming in Asia
The beat of progress:
The rise of music
streaming in Asia
November 2016
A. Executive summary 1
B. The shifting Asian digital music landscape 2
A tale of two trends – physical to digital and downloads to streaming 2
The high potential focus markets 3
Explaining the rise of music streaming in Asia 4
C. Trends in the music streaming ecosystem 8
D. Challenges for music streaming in Asia 12
E. Steps to unlock the industry’s potential 15
Realizing the potential of music streaming as an advertising platform 15
Creating a sustainable economic model with content owners 16
Broadening the attractiveness and accessibility of music streaming 17
Content
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