本论文的研究，主要是以企业生命周期理论、企业成长理论、企业战略管理
理论以及企业权变理论等作为研究基础，运用 PEST 分析以及数据分析等方法作为
研究工具，通过深入分析广东小型民营建筑企业发展的历程和现状的基础上，尝
试探讨其进行二次创业的原因分析以及其进行二次创业的策略分析，进而提出这
类型企业如何把握二次创业的时机、二次创业的经营举措以及二次创业的管理举
措等
正文包括的内容有：绪论、研究的理论基础、广东小型民营建筑企业的发展
历程及现状分析、广东小型民营建筑企业二次创业的原因分析、广东小型民营建
筑企业二次创业的原因分析、广东小型民营建筑企业二次创业的策略分析、广东
HY 建筑公司二次创业案例研究以及研究结论及不足等七章
在本文，对于广东小型民营建筑企业的二次创业，主要提出如下初步观点：
广东的建筑行业竞争愈加激烈，行业的变革势不可挡。广东小型民营建筑企业可
考虑通过成功实现二次创业，进而获得可持续健康发展的时机，以此延长企业的
发展时间，并借助机会发展壮大。广东小型民营建筑企业在在进行二次创业时，
要充分考虑以下三方面内容：其一，企业需要进行二次创业的机会识别分析，即
把握行业环境变化的时机和把握企业发展变化的时机；其二，企业在二次创业的
经营举措上，要制定与企业发展相适应的企业战略、创新产品技术、创新融资模
式以及做好企业品牌建设等工作；其三，企业在二次创业的管理措施上，应进行
企业制度改革、提升内部管理水平、加强财务风险管控、完善人力资源结构以及湖 北 工 业 大 学 硕 士 学 位 论 文
II
塑造企业文化等
本研究为广东小型民营建筑企业的二次创业提供参考价值和借鉴意义
关键词：民营，建筑企业，二次创业湖 北 工 业 大 学 硕 士 学 位 论 文
III
Abstract
In recent years,With the gradual improvement of the overall degree of
marketization of the construction industry in Guangdong.Small private construction
enterprises in Guangdong have developed rapidly.This part of the enterprise to seize the
opportunity and completed first pioneering,After accumulating a certain amount of
technology, capital and management experience,In the face of the full competition in the
construction industry, the market competition is becoming more and more
fierce,National building code more and more strict,At the same time in the face of large
and medium construction enterprises, as well as outside the province of the constant
penetration.Eventually led to its development difficult,And even threaten its
survival.This paper puts forward the second pioneeringof small private construction
enterprises in Guangdong,Through the analysis of its development course and present
situation,The strategic choice of the second venture and management innovation mode
and so on,The paper absorbs the domestic and foreign scholars&39; opinions and
theories,Learn from the advanced experience and ideas at home and abroad,To construct
a complete market competition strategy for Guangdong small private construction
enterprises in order to adapt to the new economic situation,To provide scientific results
for its sustainable development.
The research of this paper,It is based on the theory of enterprise life cycle,the
theory of enterprise growth,the theory of enterprise strategic management and the
contingency theory,Using PEST analysis and data analysis as research tools,Based on
the analysis of the history and present situation of the development of small private
construction enterprises in Guangdong,Try to explore the reasons for its second
pioneering and the analysis of the strategy of the second pioneering,Then it puts
forward how to grasp the second pioneering opportunities,the entrepreneurial initiatives
of the second pioneering and the management measures of the second pioneering.
The text includes the following content:the introduction, the theoretical basis of the
study,analysis of the development and current situation of small private construction
enterprises in Guangdong,analysis of the causes of second pioneering of small private
construction enterprises in Guangdong,Strategy analysis of second pioneering for small
private construction enterprises in Guangdong,The research of second pioneering for
Guangdong HY building and research conclusions and deficiencies of chapter.
In this paper,for the second pioneering of construction enterprises in
Guangdong.The main points are as follows:Guangdong&39;s construction industry
increasingly fierce competition,The industry is unstoppable.Guangdong small private
construction enterprises can be considered through the successful implementation of the
second pioneering,And then get the opportunity for sustainable and healthy
development,in order to extend the development of the enterprise, and with the
opportunity to grow and develop.Guangdong small private construction enterprises in湖 北 工 业 大 学 硕 士 学 位 论 文
IV
the second pioneering,To give full consideration to the following three aspects:First,the
enterprise needs to conduct second pioneering opportunity identification analysis,that is
to grasp the timing of changes in the industry environment and grasp the timing of the
development of enterprises.Second,the enterprise in the second pioneering business
initiatives,to develop with the development of enterprises to adapt to the enterprise
strategy,innovative product technology,innovative financing model and do a good job in
the construction of enterprise brand.Third,the enterprise in the second pioneering
management measures，should carry out the reform of enterprise system,improve the
level of internal management ， strengthen financial risk management and
control,improve the structure of human resources and corporate culture and so on.
This study provides reference value and reference for the second pioneering work of
the small private construction enterprises in Guangdong.
Keywords：private，construction enterprises，second pioneering湖 北 工 业 大 学 硕 士 学 位 论 文
V
目 录
摘要.I
Abstract.........III
目 录.V
第 1 章 绪论.......1
1.1 研究背景...........1
1.2 研究目的和意义...........1
1.3 国内外研究现状...........2
1.3.1 关于“创业管理”的理论研究..........2
1.3.2 关于民营企业“二次创业”的概念提出......3
1.3.3 关于民营企业“二次创业”的研究..3
1.3.4 研究评述...........5
1.4 研究思路和方法...........6
第 2 章 研究的理论基础..
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