摘要 1
ABSTRACT 3
第1章绪论 5
1.1研究背景与研宄意义1.1.1研宄背景1.1.2研宄的意义和目的1.2研宄的内容与框架1.2.1研宄的主要内容1.2.2研究的框架1.3研宄方法 7
1.4本文的创新点第2章相关文献综述2.1战略管理理论2.1.1战略管理理论的发展2.1.2竞争战略理论的分析工具2.2商业银行投行业务研究文献2.3商业银行竞争战略研究文献2.4简要评述第3章中国银行河北省分行投行业务战略环境分析3.1外部环境分析3.1.1宏观环境分析3.1.2竞争环境分析
24
3.1.3外部因素评价矩阵
30
3.2内部环境分析
31
3.2.1有形的资源与能力
31
I
山东大学硕士学位论文
3.2.2无形的资源与能力
35
3.2.3 VRIO框架分析
37
3.3中国银行河北省分行发展投行业务的SWOT分析
37
第4章中国银行河北省分行投行业务竞争战略的选择及实施措施
39
4.1中国银行河北省分行投行业务竞争战略的选择
39
4.1.1中国银行河北省分行的使命、愿景和经营目标
39
4.1.2可选择的竞争战略及适用条件
40
4.1.3差异化竞争战略的确定
41
4.2中国银行河北省分行投行业务竞争战略的实施措施
43
4.2.1重点产品及产品组合的差异化
43
4.2.2重点地区的差异化
44
4.2.3重点行业及客户的差异化
44
4.2.4风险控制的差异化
46
第5章中国银行河北省分行投行业务竞争战略实施的保障措施
47
5.1夯实差异化产品创新机制
47
5.2加强分支行业务人员建设
48
5.3建立产品推广模式
48
5.4严格防控风险
50
5.5做好思想政治工作
51
5.5做好信息安全保障工作
51
第6章研宄结论与展望
53
6.1研究结论
53
6.2研究展望 54
6.2.1本文研宄的不足
54
6.2.2进一步的研究方向
54
参文￥ 56
致谢 59
II 山东大学硕士学位论文
CONTENTS
Chinese Abstract
English Abstract
Chapter 1 Introduction
1.1 Research Background And Research Significance
1.1.1 Research Background
1.1.2 Research Significanc
1.2 Research Main Point And Frame Structure
1.2.1 Research Main Point
1.2.2 Research Framework
1.3 Research Methods
1.4 Innovation Points
Chapter 2 Related Literatures Review
2.1 Strategic Management Theory
2.1.1 Development of Strategic Management
2.1.2 Competitive Strategy Theory Overview
2.2 Commercial Banks Investment Banking Theory
2.3 Competitive Strategy Of Commercial Banks
2.4 Brief Comments
Chapter 3 BOC Hebei Branch Enviroment Analysis
3.1 External Environment Analysis
3.1.1 PEST Model Analysis
3.1.2 Five Force Model Analysis
3.1.3 IEE Evaluation Matrix
in 山东大学硕士学位论文
3＊2 Internal Environment Analysis
3.2.1 Tangible Resources And Abilities
3.2.2 Invisible Resources And Abilities
3.2.3 VRIO Framework Analysis
3.3 Boc Hebei Investment Banking Business Swot Analysis
Chapter 4 Selection And Implementing Measures Of Boc Hebei Investment
Banking Business Stratey
4.1 Selection Of BOC Hebei Investment Banking Business Stratey-
4.1.1 The Mission, Vision And Business Objectives Of Boc Hebeij
4.1.2 Alternative Competitive Strategy
4.1.3 Decision Of Differentiation Strategy
4.2 Implementation Measures Of BOC Hebei Investment Banking Business
Stratey
4.2.1 Differentiation Of Key Product
4.2.2 Differentiation Of Key Area
4.2.3 Differentiation Of Key Industries and customers
4.2.4 Differentiation In Risk Control
Chapter 5 Insurent Methods Of The Stategy
5.1 Reinforce The Differentiated Product Innovation Mechanismi
5.2 Srengthen The Construction Of Branch Team
5.3 Establish Product Promotion Model
5.4 Strict Risk Prevention And Control
5.5 Ideological And Political Work
5.6 Good Information Security Work
Chapter 6 Research Conclusion And Outlooks.
6.1 Conclusions
6.2 Research Prospects
IV 山东大学硕士学位论文
6.2.1 Deficiency
6.2.2 Outlook
References
Acknowledgement
v 山东大学硕士学位论文
摘要
以《商业银行法》《证券法》以及《保险法》为代表的系列法律法规构建起
了我国金融业“分业经营、分业监管”的治理格局。随着利率市场化的持续推进,
市场对商业银行提供金融服务能力和水平的要求越来越高,只有主动转变发展方
式,大力发展低资本消耗和无资本占用业务,并积极开辟新的业务增长点和多元
收益来源,商业银行才能实现在增长速度、规模、结构、质量、效益等方面的协
调统一,在日趋激烈的竞争中立于不败之地

投行业务是国内商业银行转型发展的重要课题,近年来,中国银行河北省分
行认真贯彻中银集团战略,立足河北,服务河北,建设河北,担当社会责任,大
力发展投行业务,己在河北树立了良好的品牌形象与市场美誉度市场,但仍与先
进同业存在一定差距

在这种背景下,本文以中国银行河北省分行为研宄对象,在梳理战略管理、
商业银行战略管理、投资银行相关理论及文献的基础上,对中国银行河北省分行
投行业务竞争战略的选择和实施进行了研究。首先,本文用PEST、波特五力模型、
VRIO分析框架对中国银行河北省分行外部环境和内部条件进行了分析,随后结合
其内外部环境进行了 SWOT分析,基于此对中国银行河北省分行投行业务竞争战
略的选择做了进一步分析,得出其应该选择差异化战略,并对其实现方式进行了
探索,分别为:重点产品及产品组合的差异化,重点地区的差异化,重点客户的
差异化,风险控制的差异化

在以上分析基础上,提出战略实施保障措施为:夯实差异化产品创新机制,
加强分支行业务人员建设,建立产品推广模式,严格防控风险,做好党建及思想
政治工作

本文采用理论与实践相结合的方式,利用战略分析工具研宄了中国银行河北
省分行投行业务竞争战略,研究结论对于提升投行业务竞争力、扩大投行产品市
场份额具有一定指导意义

本文的研宄预期创新点有:运用企业战略管理的理论和方法,对当前国家金
1 山东大学硕士学位论文
融改革和发展背景下商业银行投行业务进行分析研宄,并在综合分析公司环境和
客观评价内部条件的基础上,选择了差异化战略作为中国银行河北省分行投行业
务竞争战略,提出了系列化实施措施及保障方案,对解决同类型企业的发展问题
具有一定的借鉴意义和参考价值

关键词:投行业务;商业银行管理;竞争战略;差异化;山东大学硕士学位论文
ABSTRACT
A series of laws and regulations, such as the Commercial Bank Law, the Securities
Law and the Insurance Law, have established the governance pattern of China&39;s
financial industry. With the continuous advancement of marketization of interest rates,
the market has become more and more demanding on commercial banks of providing
financial services. In this condition, only by taking the initiative to change the mode of
development, vigorously developing low capital consumption and no capital occupation
business,and actively opening up new business growth and multiple sources of income,
commercial banks could achieve harmonization in the growth rate, size, structure,
quality, efficiency, so as to get an invincible position in the increasingly fierce
competition.
Developing investment banking is the main way of commercial bank business
transformation. In recent years, the Bank of China(BOC) Hebei branch conscientiously
implement the strategy of the BOC group: meeting its social responsibilities, striving for
excellence, sparing no efforts to develop investment banking products, and has
established a good brand image and market reputation in Hebeit. But still there is a
certain gap between BOC Hebei branch and other advanced competitors.
In this context, this paper took the BOC Hebei Branch as the research object,
combing the relevant theories and literatures of the strategic management, the strategic
management of commercial banks and the investment banks theory, studies on the
competitive strategy of Bank of China Hebei Branch investment bank business. Firstly,
this paper analyzed the external environment and internal conditions of BOC Hebei
Branch by PEST, Porters five-force model and VRIO analysis framework. Then,
SWOT analysis is carried out based on the internal and external environment. Based on
above, this paper made a further analysis on the choice of the competitive strategy of
BOC Hebei Bank^ investment bank business, and points out that it should choose the
difference strategy. Besides, the implementation methods were also explored, namely:
differentiation of key product, differentiation of key area, differentiation of key
industries and customers, and differen
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