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基于_I译_平台的众包模式研究_MBA硕士毕业论文DOC

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文本描述
摘要
众包模式主要指的是,企业或者是相关单位,将自己的工作任务,通过信息
技术发送到互联网平台上,通过对各项运行因素的统筹,从而让资源范围实现了
有效的扩散,由此所形成的具有高效率和高竞争的运行系统

从目前的实际情况来看,翻译市场在社会环境的带动下,发生了巨大的变化

行业内质量不达标、价格混乱等问题日益严重,这也让该行业的竞争变得异常激
烈。在这样的环境下,“I 译+”专利翻译电商平台致力于垂直领域的翻译服务,
建立了独创性的众包行业新模式。本文将“I 译+”平台中的众包模式作为主要的
研究对象。在研究阶段,首先对该模式的研究背景进行了详细的介绍,并对国内
外的相关文献进行了详细的论证和分析,从而对研究现状有了一个基本的了解

由此为依据,本文又对该模式的相关理论做出了概况和总结,从而选择出本文所
要使用的研究方法。通过对“I 译+”众包模式的分析和研究,学习了众包模式的
诞生及发展,掌握了运用众包模式的要领,并分析了“I 译+”众包模式目前发展
过程中,存在的诸多问题,即围绕如何在现有众包翻译模式下,丰富众包模式的
业务类型、继续优化翻译流程管理、健全角色利益保障体系、加大质量控制管理
体系的力度和完善顾客关系管理这几方面。最后,根据本文的研究结果,也给予
了企业如果想要发展众包模式的一些建议,即逐步实现现代化的协同办公和生产、
满足众包模式所在企业或者行业的人力资源需要、顺应企业所在行业及开展业务
的发展速率、通过众包模式完善企业组织架构这四个方面的建议

关键词:“I 译+”平台;众包模式;威客;商业模式1
Abstract
Crowdsourcing mode refers to the tasks of a company or institution of the past
by the staff performed through Internet platforms and technologies, their assignments
handed out, so that resources extends to the exterior, the various elements of
co-ordination within and outside the running to form a high efficiency with a unique
Runtime competitiveness. Overall, its production and management is the huge number
of Internet users gather together to participate in the enterprise&39;s production and
business activities, increase productivity, make up for lack of internal resources.
With further increase of global economic integration process, the translation
industry has been an unprecedented development. However, in recent years, the
translation market saturation gradually showing a trend, industry competition has
become fierce. In such an environment, he translated + platform build lasting
competitive advantage of the dominant direction. Based on the I + translation
crowdsourcing platform model study, the first of the crowdsourcing model
background overview of the current research was analyzed to understand the
crowdsourcing model theory achievements at home and abroad; secondly, conformity
packet mode theoretical basis starting outlined crowdsourcing model theoretical basis
and analyzes relevant research methods; again, analyzes I interpret + crowdsourcing
Situation translation platform and problems; outlines I translated + status quo
platform, elaboratedI translated + crowdsourcing development status translation
platform and describes a problem; then, the relevant crowdsourcing model case
platform comparative analysis Finally, I translated + crowdsourcing
countermeasures and suggestions translation platform of I translation + SWOT
analysis, put forward proposals to improve the crowdsourcing model and enhance I
translated + improve the direction of the platform. In this paper, I translated +
Crowdsourcing Platform mode is the object of study and analysis of the status quo
platform operators by comparing several crowdsourcing platform model, so as to I
interpret + &39;platform proposed levy of operational recommendations.
Key words :interpret + platform; Crowdsourcing mode; witkey; Business Model1
目录
1 绪论 ...........1
1.1 研究背景和意义.....1
1.2 国内外研究现状.....2
1.2.1 国外研究现状..........2
1.2.2 国内研究现状..........5
1.2.3 文献评述小结..........6
1.3 研究内容.....6
1.4 研究技术路线.........8
1.5 研究方法....9
1.5.1 文献研究法..9
1.5.2 实地调研法..9
1.5.3 比较研究法..9
1.6 研究创新点..........10
2 众包模式相关概念和理论..........11
2.1 众包模式的相关概念.......11
2.1.1 众包11
2.1.2 众包平台....11
2.1.3 众包模式....12
2.2 众包模式相关理论...........12
2.2.1 资源基础理论........12
2.2.2 资源依赖理论
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