本文通过对 A 公司产品市场的现状和面临的困境分析，发现 A 公司虽然产品
型号众多，但是依然不能满足所有市场需求，还因国际市场存在的诸多不确定因
素，以及国外售后服务渠道的缺失，影响着 A 公司的产品销售。通过对 A 公司产
品市场的特点、市场开发的影响因素、市场细分以及选择目标市场等方面的研究，
总结出 A 公司应集中资源开发中国、欧洲及韩国市场，并以这 3 个市场为基础，
积累资本，逐步开拓其他市场。论文在目标市场选择的基础上，提出了 A 公司产
品市场开发的渠道策略、价格策略、促销策略及相应的保障措施
关键词：
市场开发；市场细分；目标市场；SWOT 分析II
The research of product market development with company A
Abstract
With the rapid development of global science and technology, gradually form a
huge development potential in the specialty coffee market, professional carrier of
coffee automatic coffee machine has become a focus in each competition. A company
as a native of small and micro businesses, mark in just a few short years, not only
with domestic industry they service, than going to the international market price, and
old coffee machine makers fight for market share. In recent years, as the major
consumer markets coffee machines, the weakness of the European economy,
increasing competition in the industry, A company in the case of primitive
accumulation of unfinished encounters this situation, enterprises face difficulties.
Based on market development, market segmentation, target market research on the
theory of reference, and through reading literature, objective analysis on A company
in the global market, under the influence of environmental factors and the external
environmental factors, using SWOT matrix on a product market development
strengths, weaknesses, opportunities and threats analysis, and appropriate market
development strategy.
Based on a company&39;s product analysis of the market situation and the plight of,
and found A company product model number, but still can’t meet all market demands,
but also because there are many uncertain factors in the international market, and the
lack of service channels, affecting A company&39;s product sales. A company&39;s products
through the effects of market characteristics, market development, market
segmentation, and choose the target market research, sums up A company should
focus on resource development, Europe, China and South Korea, and 3 market-based,
the accumulation of capital, and gradually opening up other markets. Selected on the
basis of the paper target market, puts A company&39;s product marketing channel
strategies, pricing strategies, promotion strategies and appropriate safeguards.
Key word：
Market development,Market segmentation,Target market, SWOT analysis目 录
第 1 章 导论 ... 1
1.1 研究背景和意义 ........... 1
1.1.1 研究背景 ... 1
1.1.2 研究意义 ... 2
1.2 国内外文献综述 ........... 3
1.2.1 国内外相关研究动态 ........ 3
1.2.2 对相关研究的评述5
1.3 研究内容与研究方法 ... 6
1.3.1 研究内容 ... 6
1.3.2 研究方法 ... 6
第 2 章 相关理论 ........ 7
2.1 市场细分 .......... 7
2.2 目标市场 .......... 7
2.3 市场开发的流程 ........... 8
第 3 章 A 公司产品市场的现状和面临的困境 .......... 10
3.1 A 公司的概况.. 10
3.2 A 公司产品市场现状分析 ........11
3.2.1 产品型号 ..11
3.2.2 主要市场的需求差异 .......11
3.3 A 公司产品市场面临的困境 ... 12
3.3.1 国际市场的不确定性 ...... 12
3.3.2 海外市场渠道不完善 ...... 12
第 4 章 A 公司产品市场开发的影响因素与目标市场选择 ... 13
4.1 A 公司产品市场的特点........... 13
4.2 A 公司产品市场开发的影响因素........ 13
4.2.1 经济因素 . 14
4.2.2 非经济因素 ......... 14
4.3 A 公司产品市场开发的 SWOT 分析 ...... 15
4.3.1 优势分析 . 16
4.3.2 劣势分析 . 16
4.3.3 机会分析 . 174.3.4 威胁分析 . 18
4.3.5 应对策略 . 19
4.4 A 公司产品市场细分的因素 ... 19
4.4.1 地理因素 . 19
4.4.2 人文因素 . 19
4.4.3 心理因素 . 20
4.4.4 行为因素 . 20
4.4.5 A 公司产品市场细分的实例 ........ 20
4.5 A 公司目标市场的选择........... 21
4.5.1 目标市场选择的标准 ...... 21
4.5.2 目标市场选择的策略 ...... 23
4.5.3 目标市场选择的结果 ...... 24
第 5 章 A 公司产品市场开发策略及保障措施 .......... 26
5.1 A 公
。。。以上简介无排版格式，详细内容请下载查看
==>>