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MBA论文_FD银行ZYL支行客户经理激励薪酬措施的现状及改进策略研究DOC

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文本描述
摘要
II
摘要
近年来中国经济飞速发展,尤其是进入 WTO 以后,基本打开了中国国门,国
内多个行业都允许国外企业进入,从而就加剧了我国部份行业的竞争,尤其是我
国金融业的竞争,由于国外银行的准入,让我国商业银行的竞争压力越来越大,
如果商业银行不采取措施应对,那么后面将面临更大的风险。银行同业竞争的加
剧使得银行高层管理者日益认识到科学发展观的核心是以人为本,人是银行发展
的决定因素,不管如何改革,要办好银行,员工是关键因素。当下银行业的竞争
主要体现在人力资源的拼抢上,业务水平高、管理经验丰富、人脉资源广泛的人
才已成为各大商业银行的争抢目标。本文就银行客户经理岗位的激励薪酬现状进
行分析,以 FD 银行 ZYL 支行为研究对象,分析 FD 银行 ZYL 支行客户经理激励薪
酬现状及问题,最后提出相应的改进对策建议

关键字:FD 银行 ZYL 支行;客户经理;激励薪酬Abstract
III
Abstract
In recent years China rapid economic development, especially after entering
WTO, the basic open China abroad, domestic industry more allow foreign enterprises
to enter, which aggravates the Chinese part of the support industry competition,
especially in China, the competition in the financial industry, as the market access of
foreign banks, so that the pressure of competition is more and the Commercial Bank
of our country more, if commercial banks do not take measures to deal with, so the
back will face greater risk. Interbank competition makes bank executives increasingly
realize that Scientific Outlook on Development is the core of people-oriented, man is
the decisive factor in the development of banks, no matter how to reform, to run the
bank, the staff is the key factor. The current competition in the banking sector is
mainly embodied in human resources Pinqiang, high level of business, management
experience, extensive network talent has become the major commercial banks
competing goals. The present situation of incentive compensation bank customer
manager positions are analyzed, taking FD bank ZYL branch as the research object,
analysis of ZYL branch of FD bank customer manager compensation incentive
situation and problems, finally put forward the corresponding countermeasures.
As for the FD bank ZYL branch, to re adjust the salary system to analysis of
bank development strategy, industry strategic compensation perspective, total
compensation way to make banks pay system, measurement of employee satisfaction,
and this is the compensation system design wizard, use the feedback to the job
analysis, job requirements, job standard performance appraisal, salary levels, salary
structure, salary design implementation and the problems in the work, in practical
work, the general bank is difficult to ensure that the recruitment of staff is the most
suitable staff salary strategy design at this time is the need of higher support.
Key words: FD bank; ZYL branch; account manager; incentive pay目录
IV
目 录
摘要.......II
Abstract......III
第一章 绪论........... 1
第一节 选题背景及意义.1
一、选题背景...........1
二、选题意义...........2
第二节 国内外研究现状.2
一、国外研究现状...2
二、国内研究现状...3
第三节 研究内容与方法.5
一、研究内容...........5
二、研究方法...........5
第二章 理论基础... 6
第一节 激励与激励薪酬.6
一、薪酬的概念.......6
二、激励的内涵.......6
三、激励薪酬的内涵...........7
第二节 激励理论.8
一、马斯洛需求层次理论...8
二、双因素理论.......9
三、期望理论...........9
四、公平理论.........10
第三节 薪酬理论...........11
一、均衡工资论.....11
二、人力资本论.....11目录
V
三、效率工资论.....11
第三章 FD 银行 ZYL 支行客户经理激励薪酬措施现状分析 12
第一节 FD 银行 ZYL 支行客户经理队伍建设...........12
一、银行简介.........12
二、客户经理的任职条件.13
三、客户经理年龄结构.....13
四、客户经理学历结构.....14
五、从业年限结构.14
第二节 FD 银行 ZYL 支行客户经理激励薪酬措施现状.......15
一、客户经理的薪酬构成.15
二、FD 银行 ZYL 支行激励薪酬.16
三、客户经理考核的内容.18
四、客户经理的奖励办法.18
五、客户经理的晋级制度.19
第三节 FD 银行 ZYL 支行考核激励措施现存问题分析.......
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