2017
VIDEO
STREAMING
PERCEPTIONS
REPORT
Brought to you by
How do consumers feel about the quality of video
streaming today
In Q1 of 2017, Mux commissioned an independent survey that
asked 1,035 U.S. consumers about their viewing experience
with online video. The survey explored frustrations and
satisfaction levels around the core attributes that affect a
viewer’s quality of experience: playback failures, buffering,
picture quality, and startup time.
Our core question:
How do consumers feel about the quality
of their video streaming experience today
The survey focused on video streaming services watched on
a television such as Netfix, Hulu, YouTube, or WatchESPN.
Respondents indicated that they watched at least 1 hour of
streaming video each month.
As this survey demonstrates, most consumers will abandon
streaming video when quality suffers. Improving streaming
video quality is an important hurdle that must be crossed as
TV moves online.
022017 VIDEO STREAMING PERCEPTIONS REPORTCREATED BY MUX
1,035
50
CONSUMERS SURVEYED
STATES REPRESENTED
AGE DISTRIBUTION
18 to 24
25 to 34
35 to 44
13.4%
45.7%
40.9%
INTRODUCTION AND METHODOLOGY
NETFLIX
12345+
NUMBER OF TV APPS USED
BY CONSUMERS
85.4%
19.1%
63.1%
27.2%
41.9%
23.9%
31.9%
14.2%
23.2%
14.8%
3.2%
8.9%
12.0%
22.5%
YOUTUBE
AMAZON PRIME VIDEO
HBO GO OR HBO NOW
OTHER
HULU PLUS
BROADCASTER “WATCH/GO/NOW” APPS
(e.g.ABC, CBS, NBC, FOX, ESPN, CNN)
SPORTS LEAGUE APPS
(e.g.NBA, MLB, NHL, NFL, Soccer)
GENRE APPS
(e.g.Acorn, Crunchyroll, Smithsonian, Shudder)
Users were asked to select all video streaming
services they use through their TV (via Roku,
Chromecast, Firestick or Smart TV Apps).
These results show that Netfix (85.4%)
dominates video broadcast publishers, followed
by Amazon Prime (41.9%), Hulu Plus (31.9%) and
HBO GO / HBO Now (23.2)%
MOST POPULAR STREAMING SERVICES
032017 VIDEO STREAMING PERCEPTIONS REPORTCREATED BY MUX
04
95.5%
Users were asked which problems that they
experienced were the most frustrating, and which
were the most frequent.
This was followed by asking users how important
“reliability and quality” was to their video
streaming experience.
of people said that “reliability and
quality” was very important to their
video streaming experience.
FRUSTRATION VS. FREQUENCY
47.0%
19.9%
18.8%
14.3%
The video stalls and rebuffers
Video playback fails and shows an error message
The video is slow to load up and start
The picture quality of the video is low24
MOST FRUSTRATING PROBLEMS
41.4%
26.0%
17.5%
15.2%
The video stalls and rebuffers
Video playback fails and shows an error message
The video is slow to load up and start
The picture quality of the video is low34
MOST FREQUENT PROBLEMS
2017 VIDEO STREAMING PERCEPTIONS REPORTCREATED BY MUX
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