Interoperability Integrating multiple IoT systems enables 40percent of potential value Human health Cutting the costs of chronic disease treatment by as much as 50percent Predictive maintenance Using real-time data to predict and prevent breakdowns can reduce downtime by 50percent 372370 HIGHLIGHTS JUNE 2015 THE INTERNET OF THINGS: MAPPING THE VALUE BEYOND THE HYPE CopyrightMcKinsey & Company 2015 In the 25years since its founding, the McKinsey Global Institute (MGI) has sought to develop a deeper understanding of the evolving global economy. As the business and economics research arm of McKinsey & Company, MGI aims to provide leaders in commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on six themes: productivity and growth, natural resources, labor markets, the evolution of global fnancial markets, the economic impact of technology and innovation, and urbanization. Recent reports have assessed global fows; the economies of Brazil, Mexico, Nigeria, and Japan; China’s digital transformation; India’s path from poverty to empowerment; affordable housing; and the effects of global debt. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Jonathan Woetzel. Michael Chui, Susan Lund, and Jaana Remes serve as MGI partners. Project teams are led by the MGI partners and a group of senior fellows, and include consultants from McKinsey offces around the world. 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TMT has developed perspectives on how new business models and disruptive technologies infuence these industries. McKinsey Business Technology Offce The Business Technology Offce (BTO) serves clients in all sectors on top technology issues facing their executives, helping them understand the long-term technological forces impacting their businesses. BTO develops IT strategies that are tightly aligned to business goals, uses technology to digitize business processes, and designs corresponding organization and governance approaches. We also optimize our clients’ enterprise architecture, infrastructure, and applications management. James Manyika | San Francisco Michael Chui | San Francisco Peter Bisson | Stamford Jonathan Woetzel | Shanghai Richard Dobbs | London Jacques Bughin | Brussels Dan Aharon | New York JUNE 2015 THE INTERNET OF THINGS: MAPPING THE VALUE BEYOND THE HYPE PREFACE By blending physical and digital realms, the Internet of Things (IoT) vastly expands the reach of information technology. The myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm. The sweeping changes that IoT can bring to how companies manage physical assets, how consumers attend to their health and ftness, and how cities operate have also inspired visions of a very different future, as well as a good deal of hype. McKinsey has been involved in the Internet of Things over the years and we have seen how rapid advances in technology and know-how have exceeded our expectations—and yet how diffcult it will be to obtain the greatest benefts of IoT implementations, which require creating highly complex systems and coordinating technology, investment, and talent across both space and time. This research is a collaboration between the McKinsey Global Institute and McKinsey’s Telecommunications, Media, and High Technology Practice. It builds on more than fveyears of previous research as well as knowledge developed in work with clients across industries. Our goal has been to determine more clearly how IoT applications create value for companies, consumers, and economies. To distinguish between the hype and the reality, we focus on actual “use cases” that exist today or are likely to be implemented in the next 10years. We also estimate potential value using a “settings” perspective—how IoT technology is used in physical environments such as cities or factories. This allows us to see how much additional value can be captured when IoT applications interact with one another and with other information systems. MIchaelChui, an MGI partner, JamesManyika and JonathanWoetzel, MGI directors, and PeterBisson, director of McKinsey’s TMT Practice in North America, led this effort. DanAharon led the research team, which included Wei-ChuanChew, KrishnaEsteva, VasanthGanesan, FaheemKajee, and SaurabhMittal. We are grateful for the generous contributions of time and expertise from McKinsey colleagues from many practices and functions, including members of the Business Technology Organization (BTO). We thank MGI Director RichardDobbs, and McKinsey Directors JacquesBughin, TorJakobRamsy, and DilipWagle. GeoffreyLewis provided editorial support and JuliePhilpot led production with MarisaCarder, senior graphic designer. We also thank MGI external communications director RebecaRobboy, TimBeacom (knowledge operations specialist), and DeadraHenderson (manager of personnel and administration). McKinsey colleagues BedeBroom, GregGilbert, SaumSutaria, JordanVanLaer, and SriVelamoor provided insight on human health. VenkatAlturi, NaveenSastry, JeremySchneider, and ShekharVaranasi helped with home and offce settings. TaylorLarson, DevPatel, RogerRoberts, and KhiloniWestphely provided input on retail environments. JamieCattell, RichardKelly, BrianMilch, SreeRamaswamy, and DominikWee helped with factory settings (including hospitals). We thank RoccoColazonte, ChristopherForr-Rydgren, AlexLiebman, MukaniMoyo, FredericRemond, RichardSellschip, and RichardWard for their support on worksite industries (mining, oil and gas, and construction). MicheleBertoncello, JürgenMüller, OSungKwon, and RobinRiedel gave insights about IoT in vehicles and outside settings. Our research on IoT in cities was aided by AdrianBooth, ShannonBouton, TylerDuvall, SergioMartinGuerrero, JürgenLaartz, JaanaRemes, and MikhailSavkin. KevinBoehler, ArvindGovindarajan,
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