Excellence in Medical Affair Recent trends in China Medical Affairs and Outcomes from China Medical Affairs Survey 2016 February 2017Introduction As the roles of Medical Affairs have become more and more important, the China Medical Affairs Network (CMAN) conducted a survey in 2016 with the purpose of understanding the current state of Medical Affairs in pharmaceutical companies in China. A total number of 14 MNC pharmaceutical companies in China participated in this survey. Monitor Deloitte was invited to analyze the survey outcomes and to assess several aspects of Medical Affairs within these organizations, namely Scope of Work, Organizational Trends, and Career Path. This White Paper covers the current market trends which have been influencing Medical Affairs in China, and presents the findings and analysis from the China Medical Affairs Survey 2016. Table of contents 1. Recent trends in China Medical Affairs A. Internet + B. Precision Medicine C. Grading Diagnosis & Treatment Systems D. Compliance Control E. Drug Pricing 2. Outcomes from China Medical Affairs Survey 2016 A. Medical Affairs has evolved to undertake a number of diverse roles and is becoming increasingly cross-functional B. Medical Affairs continues to utilize both offline and online channels to engage external stakeholders; online channels are gaining significance with varying degrees of investment support C. Medical Affairs monitors performance of its expanding workforce by devising function-specific KPIs; targeted trainings are also provided to uplift capabilities 3. Road Ahead for Medical Affairs in China 21. Recent trends in China Medical Affairs In the past year, key trends in the healthcare market have helped reposition Medical Affairs as a function and contribute to its increase of effectiveness. As a result, Medical Affairs today is playing an increasingly important role in driving business agenda. These key market trends include: Exhibit 1 Recent trends in China Medical Affairs A. Internet+ China’s “Internet+” aims to accelerate the development of various online services across industries. Specifically, within Healthcare industry, these include: to develop medical information sharing platforms across hospitals (e.g. medical imaging record, health record, lab reports) provide healthcare services (e.g. appointment-booking, consultation reminders, payments) Therefore, barriers between information systems may gradually break down in order to enable sharing of medical information. Mobile Technology and Big Data will likely exert a profound impact on the provision of healthcare services. Medical Affairs can take advantage of the increasingly abundant information in several ways, such as, utilizing data analytics to further understand patient or physician behaviors, and leveraging the diverse patient-base for pharmacovigilance and evidence generation studies at larger scales – covering multiple regions with electronic health record owners. Secondly, the reliability of the teams&39; work will also be improved due to the larger sample sizes and real-time reporting of adverse events. Lastly, the teams can leverage new ways of communicating scientific and medical information, using multi-channels and A. Internet + B. Precision Medicine C. Grading Diagnosis & Treatment Systems D. Compliance Control E. Drug Pricing Medical Affairs
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