New insights into the mobile-first mindset of teens Generation Z Methodology To help marketers better understand the digital behaviors of GenZ (13- to 17-year-olds), and how they compare to older generations, Google and Ipsos teamed up for this research report. FormatSurvey via online panels by Ipsos PopulationSample representative of online population 13 to 17(classified as all teens), 18 to 24(classified as young adults),25 to 34(classified as adults). Sample Size2,013 MarketU.S. Fielding DateAugust 2016 Key Findings Getting a phone is one of the most important life events for GenZ. And they are younger than ever when they get them. Today’s teens got their first phone when they were around 12. First phones are a major milestone.Across all age groups, more time is spent watching online video on their phones than any other smartphone activity, but teens watch the most. Seven in 10 teens say they spend more than three hours per day watching mobile video. Video rules on mobile.Two in three teens make purchases online and of those, more than half are making purchases on their phones. GenZ are mobile shoppers.GenZ craves connections with others--and not just in person. Texting is the preferred way to connect with others, followed by messaging apps. GenZ stays connected.GenZ represents a large—and valuable—segment of the population Lane, Sylvan.“Beyond Millennials: How to Reach Generation Z.” Mashable. August 2014.http://mashable/2014/08/20/generationz-marketing/Q7zoMIr7gPqX and J. Walter Thompson Intelligence, Innovation Group Report on Gen Z $44B GenZ represents more than Annual U.S. purchasing power of GenZ 26%
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