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ACCA_未来商业模式_价值创造方兴未艾_英文版

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Business models of the future:
emerging value creation This report explores why business models matter. From technology to demography, the global economy is entering a new era. Reappraisal of value proposition, value creation and value capture can open up new opportunities for companies to thrive. January 2017 About ACCA ACCA (the Association of Chartered Certifed Accountants) is the global body for professional accountants. It offers business relevant, frst-choice qualifcations to people of application, ability and ambition around the world who seek a rewarding career in accountancy, fnance and management. ACCA supports its 188,000 members and 480,000 students in 178 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 100 offces and centres and more than 7,110 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and infuence. Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. It believes that accountants bring value to economies in all stages of development and seek to develop capacity in the profession and encourage the adoption of global standards. ACCA’s core values are aligned to the needs of employers in all sectors and it ensures that, through its range of qualifcations, it prepares accountants for business. ACCA seeks to open up the profession to people of all backgrounds and remove artifcial barriers, innovating its qualifcations and delivery to meet the diverse needs of trainee professionals and their employers. In June 2016 ACCA formed a strategic alliance with Chartered Accountants Australia and New Zealand (CA ANZ). The alliance represents the voice of 788,000 members and future professional accountants around the world, who share the commitment to uphold the highest ethical, professional and technical standards. More information is available at: accaglobal About the ESRC The Economic and Social Research Council (ESRC) is the UK’s largest funder of research on the social and economic questions facing us today. It supports the development and training of the UK’s future social scientists and also funds major studies that provide the infrastructure for research. ESRC-funded research informs policymakers and practitioners and helps make businesses, voluntary bodies and other organisations more effective. The ESRC also works collaboratively with six other UK research councils and Innovate UK to fund cross-disciplinary research and innovation addressing major societal challenges. The ESRC is an independent organisation, established by Royal Charter in 1965, and funded mainly by the Government. esrc.ac.ukAUTHOR CONTACT DETAILS:
Jimmy Greer Senior subject manager: business focus ACCA Professional Insights jimmy.greer@accaglobal Contents Foreword .....4 Introduction .5 1. Stories that explain how businesses work ...6 2. Elevating the business model ........ 83. Beyond being ubered .....11 4. The ‘Full Stack’ framework ..........14 5. Real world application of business models of the future ....19 6. The role of professional accountants and recommendations .........27 References .30 Companies are fnding new ways to unlock value through new business models of all shapes and sizes. As we can see all around us, the methods used by companies for more effective problem solving and the ability to take advantage of new opportunities are being accelerated by technology. The rise of platforms, the changing nature of work, the means by which services are provided and the digitisation of manufacturing are just some of the shifts that technology is making possible. But new business models are not just about technology. Around the world new markets are emerging and old ones are evolving. Unquestionable economic certainties are being challenged. What were intangible environmental impacts are now daily healthcare problems for millions. What people value is changing. All these factors, and many more, have made continued and renewed thinking about business models an imperative for companies looking to thrive and create lasting value and ongoing success. In this report ACCA explores the emerging contours of a changing global economy alongside a set of new business models that provide the reader with a practical, future-ft lens for exploring new opportunities. What is the future for online platforms and digital marketplaces What are frugal business models and how can they help companies to better innovate What will personalised local manufacturing mean for the way we live and work Will new forms of exchange based on barter and other types of payment fnd a way into people’s lives While the answers to these questions will differ depending on a range of circumstances, the role for professional accountants is clear. Their unique vision of how a new business model can create value for a company, coupled with their responsibilities to provide strategic forward thinking, actionable advice will see them needed more than ever. Boon Yew Ng Executive Chairman, Raffes Campus Pte Ltd and Chairman, ACCA Accountancy Futures Academy Foreword4 As economies and societies adjust to new horizons and opportunities, space opens up for businesses to imagine ways of doing things that solve problems for their customers better than has been possible before. Sometimes they uncover new, updated ways of creating value, giving them the continued ability to make a meaningful impact on the way people live and work. Across a range of geographies and industries, today’s world appears both to be replete with opportunities for better problem solving and facing a mounting set of interconnected challenges that affect people’s ability to prosper and live well. Together they demand consideration of fresh approaches and an exploration of emerging business models that engage with possible futures. New business models can provide better blueprints for creating value, which economies and societies can use to tackle the challenges they face and allow them to fourish. This report examines six business models and assesses their characteristics and the world in which they operate. The report will:
platform-based, mass customisation 2.0, frugal, modern barter,‘pay what you want’ and mega-hyperlocal; potential of new business models to create value – the ‘Full Stack’ framework; models, and consider when thinking about business models of the future and their role in the 21st century. This report is based on fndings from workshops held in Hangzhou, Lagos, Singapore, Bangalore, Hong Kong, Kuala Lumpur and London. This geographic spread of the workshops provides a global view of the models and their future potential across a wide range of horizons and opportunities. Introduction As economies and societies adjust to new horizons and opportunities, space opens up for businesses to imagine ways of doing things that solve problems for their customers better than has been possible before. 5
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