摘要
摘要
20世纪80年代,改革开放在我国沿海地区日益深入。随着企业管理者眼界的
开阔,企业多元化经营成为了大型企业为实现进一步扩张而普遍选择的战略之一。
西方国家和我国都先后出现了多元化经营的热潮。多元化的实质是资源的共享和
风险的分散,目的是为了让企业在有限的资源下,提高资源的利用率与周转率,
摊销企业经营成本,提升企业综合实力。
随着天津港的快速发展,为成为一流大港,就要完善自身的服务功能,作为
一个码头公司,对于相应配套的仓储库区的建设需求显得尤为必要。在这样的背
景下,T公司在公司成立之初,便先后与国内外石化行业内的先进企业合作,在码
头周边成立了数家仓储公司,涉及石油、化工两大相关行业。
T公司参与投资的几家仓储企业已经经营了近20年,近年来,几家仓储企业
的经营状况不佳,己经影响到了T公司本身的利润总额。今后T公司如何经营、
管理好自己的多元化企业,规范投资企业的行为,提高投资效益,完善投资管理
体系,便是一个需要持续讨论、改善的议题和工作。在当前特定形势下,比如国
家及区域战略环境变化、发展转型、新的市场需要等,公司的战略管理也应根据
形势的变化而变化,寻求持续发展的方向和解决方法。
本文将以T公司的多元化战略管理为立足点,利用SWOT模型和波特五力等
分析方法,分析其多元化企业管理的现状,研宄探讨其在周边港口竞争日益加剧、
经营压力逐步增加的内外环境变化的情况下,结合公司自身实际,思考T公司的
多元化经营战略和公司治理的转型与升级。本文通过对T公司的多方位分析和研
宄,对该公司的多元化战略转型应该通过提高码头装卸能力,延伸主营业务产业
链,尝试管道运输业,开展物流金融业务,整合多元化企业进行战略性结构升级。
通过加快组织结构创新、科技创新、人才培养,强化合作等方式多方位进行保障。
关键词:企业管理;多元化战略转型;SWOT分析
英文摘要
ABSTRACT
In the 1980s, reform and opening up in Chinese coastal areas widen corporate
managers vision and ideas. Diversification has become one of the strategies to the large
enterprise to achieve forther expansion generally. Western countries and China have
appeared in a diversified business boom. The essence of diversification is sharing
resources and the risk of dispersion. The purpose is to allow enterprises improve
resource utilization and turnover rate under the limited resources,amortize the business
costs, and enhance the ov^＊all strength of enterprises.
With the rapid development of Tianjin Port, in order to become a first-class port, it
is necessary to Company T to improve its 〇Avn service ftmctions as a terminal company,
for the corresponding supporting the construction needs of the storage area. Company T
cooperated with a number of domestic and international petrochemical enterprises and
established several petrochemical storage companies in 1990s around the terminals.
These petrochemical enterprises involve oil and chemical industry which are related to
the Company T9s business.
Company T5s diversified companies are already completed, and how to operate and
manage their investment diversification, standardize enterprise behavior, improve
investment efficiency, improve the investment management system, it is a need to
continue to improve, discuss issues and work.
The petrochemical storage companies which invested by Company T have been
operating for nearly 20 years. In recent years, some of them operating conditions are
poor, and have affected the Company Tfs total profits. In the future, how to operate
and manage the diversified companies, regulate the of investment behavior, improve
investment efficiency and management system, need to continue discussing, improving
and working. Based on the current specific situation, such as national and regional
strategic environment changes, the development of transformation, the new market
needs, Company T should also change the strategic management with the situation
changing to seek sustainable development directions and solutions.
This paper will take diversified enterprise management of Company T as the
starting point, using the SWOT model and the Potter five forces analysis, analysis of
the diversified situation of enterprise management, internal and external environment
英文摘要
change research to explore the competition in the port aroxind increasing operating
pressure, gradually increase the situation, combined with the company!s actual situation,
the transformation and upgrading of diversification strategy and corporate governance
thinking of Company T.
This research analysis the diversification strategy management status of Company
T by using the SWOT model and Michael Porter five forces model and other analysis
methods. It also research the diversification strategy transformation and upgrading with
the internal and external environment changes of the growing competition in the
surrounding port and operating pressure gradually increased, combined with the
company&39;s own reality. Company T should improve the terminal loading and unloading
ability,extend tiie main business chain,try the pipeline transportation industry,carry out
the logistics and financial business, upgrade diversified strategy structure. Through
these multi-methods, Company T can reach the transformation. The innovation of
organizational structure and technology, personnel training, strengthen cooperation and
other ways protect the multi diversification strategy transformation.
Key Words: Management; Diversification Strategy Transformation; SWOT
Analysis
目录
目录
第1章绪论1
1.1研究背景及意义
1
1.2国内外研究现状
1
1.2.1国外研宄现状
1
1.2.2国内研宄现状
2
1.2.3现有研宄不足与未来展望
3
1.3研宄内容
4
1.4研宄方法和思路
5
第2章相关概念及理论基础
6
2.1多元化及多元化战略概述
6
2.1.1多元化的概念
6
2.1.2多元化的分类
6
2.1.3多元化战略
6
2.2多元化战略实施的理论基础
7
2.2.1降低经济周期变化的负面影响
7
2.2.2符合价值链理论和资产组合理论
7
2.2.3是企业发展的选择之一
7
第3章T公司发展环境分析
9
3.1公司发展的外部环境
9
3.2公司发展的内部环境
10
3.3公司发展环境的综合分析
11
3.3.1 PEST 分析
11
3.3.2波特五力分析
11
3.3.3 SWOT 分析
13
第4章T公司多元化战略转型的必要性
16
4.1公司战略管理现状
16
4.1.1规范战略制定过程
16
4.1.2系统的信息收集与科学分析
17
4.2公司多元化战略管理存在的主要问题
17
4.3国内外公司多元化经营的比较及借鉴
19
4.4 T公司多元化战略转型的积极意义
21
4.4.1获得范围经济
21
目录
4.4.2提高企业市场地位
21
4.4.3规避风险
22
4.4.4人力资源培养输出
22
4.4公司多元化战略转型的必要性
23
第5章T公司多元化战略转型方案设计
25
5.1公司战略性结构升级
25
5.1.1提升码头装卸能力
25
5.1.2延伸主营业务产业链
27
5.1.3整合现有多元化企业
28
5.2公司产品及服务多元化设计
31
5.2.1尝试管道运输业
31
5.2.2开展物流金融业务
32
5.2.3打造技术服务型公司
33
5.2.4寻找优质投资项目
34
5.3公司多元化经营风险控制
34
第6章T公司多元化战略转型的保障措施
37
6.1公司组织结构创新
37
6.2加快科技创新
38
6.3提升人才素培养质量
39
6.4加强与其他企业的合作
41
第7章结论43
7.1研究结论

43
7.2研宄不足与展望
44
参考文献45
icm49
T公司多元化战略转型研究
第1章绪论
1.1研究背景及意义
,2015年,国家先后发布了《关于深化国有企业改革的指导意见》以及《关于
改革和完善国有资产管理体制的若千意见》,明确了国有企业深化改革的方向、方
式等,也为行业多元化企业管理体制机制改革提供了指导。在当前特定形势下,
比如国家及区域战略环境变化、发展转型、新的市场需要等,公司的战略管理也
应根据形势的变化而变化,寻求持续发展的方向和解决方法。
随着天津港的快速发展,为成为一流大港,就要完善自身的服务功能,作为
一个码头公司,对于相应配套的仓储库区的建设需求显得尤为必要。在这样的背
景下,T公司在公司成立之初,便先后与国内外石化行业内的先进企业合作,在码
头周边成立了数家仓储公司,涉及石油、化工两大相关行业。
T公司参与投资的几家仓储企业己经经营了近20年,近年来,几家仓储企业
的经营状况不佳,已经影响到了 T公司本身的利润总额。今后T公司如何经营、
管理好自己的多元化企业,规范投资企业的